NEWS HUB


Manchester’s Insync Bikes to expand into new 60,000 sq ft premises in Trafford Park


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anchester’s Insync Bikes is set to move its UK headquarters and distribution centre to a new 60,000 sq ft premises in Trafford Park.


The new premises bring Insync’s corporate and distribution


arms together in one location, having previously been based over two sites at Newton Heath and a 40,000 sq ft warehouse in Worsley. Insync Bikes executive director Raman Awasthi said the new


hub sends a ‘bold statement’ about Insync’s plans for growth as it seeks to double its market share of the UK bike industry from 10% to 20% by 2024. Awasthi said Insync’s focus will be on the family market producing bikes in the mid to premium range of £250-£800


including e-bikes, road bikes, women’s bikes and children’s bikes under brands including Coyote, Viking, Ryedale and DeNovo. The Trafford Park expansion will also see manufacturing take place for the first time in the UK with plans to set up an e-bike assembly line by August, producing 50,000 e-bikes over three years with an ambition to scale up to 30,000 e-bikes annually. ■


Saddleback to take over exclusive UK


and Ireland distribution of Pivot Cycles calibre of Pivot to the portfolio of leading performance brands that we are proud to represent. In recent years they have consistently been producing some of the most modern and forward-thinking bikes in each of the mountain categories, and with much more to come. “We hold Upgrade Bikes in high regard at Saddleback and


addleback will be taking over the exclusive UK and Ireland distribution of Pivot Cycles on 1st July. Pivot was previously distributed by Upgrade Bikes. John Pentecost,


Pivot Cycles’ international sales manager, said: “We couldn’t be happier about teaming up with Saddleback. Pivot’s core philosophies have always been centred around exceptional quality, performance, and customer service; and those values align perfectly with what Saddleback has always brought to the market. We can’t wait to get started with them.” Andy Wigmore, Saddleback owner and managing director, added: “We are super excited to be adding a brand with the


Porsche takes over e-bike drive systems manufacturer Fazua


Porsche has taken over Fazua, a manufacturer of light and compact drive systems for e-bikes. The Stuttgart-based sports car manufacturer has now acquired all of Fazua’s shares, after buying into the company with a 20% stake earlier this year. Lutz Meschke, deputy chairman of the executive board of


Porsche AG and member of the executive board for finance and IT said: “Fazua is known among experts as the founder of the ‘light e-bikes’ category – and it’s a highly innovative company that fits perfectly with the pioneering spirit of the Porsche brand.” ■


10 | July 2022


we are grateful for the good work they have done over this past decade. It’s a privilege to be taking over from them as we continue their work of positioning Pivot as a true market leader.” For more information contact the sales team on 01454 285273 or email pivotcycles@saddleback.co.uk. ■


Cervélo, Santa Cruz Bicycles join forces on sales and service to become one UK team


Cervélo and Santa Cruz Bicycles have announced that they are officially joining forces on a sales and service level to become one UK team. Dickon Hepworth will lead Cervélo’s UK organisation. Hepworth has 25 years of experience working with the Santa Cruz, Juliana and Reserve brands, and he is also the MD for Pon.Bike Performance in the UK. Operations will be led by Martin Lewin, marketing will be led by


Phil Stephenson and warranty will be led by Jony Walker. Inside sales will be Stuart Clarke and Stuart Prentice, outside sales South will be managed by Alex Croucher, North by David Macphee and Central will be managed by Jonty Bright. ■


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