THE BUILDING OF BASTION, PART 2
After speaking to founders and former employees last issue, Richie Shoemaker sits down with three of Bastion’s johnny-come-latelies, for a view of the veteran PR agency’s more recent and soon-to-be history
H
ow do you know if a games journalist will end up working in PR? They buy a first round. Ok, so it’s not the freshest
industry joke, but it underscores what was once a given - that most people in games PR used to work in games media. While it’s still the case that many games
journalists, influencers and other content creators will gravitate towards a career in PR, things have changed since the days when the way to fill a PR vacancy was via a games mag’s flannel panel. Where Bastion’s first generation PR team - its
founders among them - had a long background in 16-bit era games media, a cursory check of the current Bastion rank-and-file on LinkedIn shows them to be just as likely to be entirely new to the games industry as not. Take account director Becky Mullen and
influencer lead Sam Jones, who joined Bastion on the same day over five years ago; from esports and tech PR respectively. Admittedly they have some games editorial experience, but not enough to ever ferment into a mid-life career crisis. The same cannot be said of senior account manager
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