ANNA LECUE
Senior Game Designer at Sumo Digital
ANNI VALKAMA PR & Marketing Executive at Super Rare Games
DESPITE only having been in the games industry since December, Anni has been at the forefront of 16 video game marketing campaigns for Super Rare and has already received her first in-game credit for Grapple Dog. Anni also cares deeply about accessibility and inclusivity, and has now made sure that all of Super Rare’s marketing is also available in plain text, provides alt text for images and meets WCAG 2 contrast and colour requirements. Earlier this year she also managed the Safe Spaces charity fundraising campaign that raised £5,400 to support homeless LGBTQ+ youth in the UK alongside 17 other game developers from across the world. She is also one of the key figures behind GameDevs North.
ANNA wants to build a better games industry, and often advocates for leading with kindness and supporting the mental wellbeing of employees working on projects, a cause that only grows in importance alongside the ever-expanding scope of video games themselves. She’s a positive force for change in regards to the way the video game industry treats mental health and even makes waves outside of her own studio, delivering well-received talks at developer conferences and Women in Games events. Anna is not just a strong and empathetic leader, but also a talented video game designer, having worked on games like Goodgame Studios’ Legends of Honor, Pixel Toys’ Warhammer Age of Sigmar and now a soon-to- be-announced original IP at Sumo Leamington.
BECKY was one of MCV/ DEVELOP’s honourable mentions for the 30 Under 30 back in 2020, and we think she has only continued to grow and succeed in the industry in the time that has passed since then. She’s not only been a driving factor in changing how Uplift Games approaches producing its releases, but has guided and supported their rapidly expanding team in a myriad of ways too extensive to reasonably cover here. She has a veritable squad of supporters both inside and outside of her company, and is the sort of producer that is both respected and “always willing to go to bat for anyone when required work is more than they can possibly do” to boot.
BECKY JOWSEY Senior Producer at Uplift Games
BEN JOY
Partner Strategist at Etch Play
BEN has been on a steady upward trajectory in the video game marketing industry, working with clients like Hello Games, Deep Silver, Media Molecule and Futurlab on some of their very biggest titles in recent years. He combines his aptitude for overseeing talent and social media campaigns and uses both his analytics data and a keen brand awareness to widen a client or brand’s audiences whenever he can. He’s also a supportive, understanding and insightful person that is seen as an authority on marketing strategy by some of the world’s best teams.
28 | MCV/DEVELOP October/November 2022
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