30
under 30 2024
SPOTLIGHT
Mario Kroll: Within my first month of full- time employment in the industry, I was tasked to organize my first experiential event. It was nerve-wracking, and I was so nervous. Despite all the stress up front, the event went off smashingly, and I learned (mostly) to trust myself and my problem-solving skills.
Catherine Channon: For my first PR job I failed my three month probation which was incredibly tough. I knew the media, games and how to tell a good story but I had a boss who wasn’t a comms person, who micromanaged me and gave me no room to get on with the job. Fortunately, I had a phenomenal mentor, who advocated for my boss to give me the space I needed to succeed and with that I was able to swiftly turn things around.
I learnt that trust, clearly defined objectives and the freedom to find my own route to achieving success, were the recipe for being able to do my best work. It was a hard but invaluable lesson.
Looking at how the industry has changed, do you think young people today have it easier or harder compared to when you started?
Tony Warriner: I think it maybe looks easier, given the narrow specialisation of the job roles, but this is a trick! You have to be a generalist to survive.
Richie Shoemaker: If you work in the media things are way harder. It’s bad enough that you have to do more work for less pay, but the fact that most people are writing for a machine audience rather than a human one is utterly soul destroying.
I learnt that trust, clearly defined objectives and the freedom to find my own route to achieving success, were the recipe for being able to do my best work.
30
30 under 30 2024
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