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30 SPOTLIGHT


Tony Warriner: Well, perhaps the best way to survive what is a truly savage industry is to be a jack of all trades. You need to work on that public persona and develop a generous helping of marketing savvy because sooner or later you’re gonna need it.


Simon Byron: And be nice to people on the Internet, even if you disagree with them. Your social footprint is part of our CV – keep it clean.


Was there ever a ‘trial by fire’ moment that helped shape your career? What did you learn from it, besides how to function on no sleep?


Richie Shoemaker: I don’t condone crunch culture, but it was and still is part of how media gets done, and when you get to do it alongside amazingly talented people who are as equally irresponsible and committed to the cause, beautiful things are often made.


under 30 2024


Gina Jackson: Perhaps but the glorification of excess working isn’t helpful. I thought as a sector we’d all agreed that crunch was damaging but I keep seeing it being utilised and seen as a rite of passage. To me it’s about scope creep, bad management, bad leadership and bad financial planning, it’s not something to be proud of.


Tony Warriner: Every project was a trial by fire on account of being bigger and better than the last one. It was always on a knife edge between success and failure. I’d say Beneath a Steel Sky was the most extreme manifestation of this. We were well out of our depth.


Simon Byron: I think the only time I really felt out of my depth was when I joined Curve – moving into publishing having spent so much time in journalism and PR was a real fish out of water moment for me. I had to wing it initially, basically learning on the job whilst pretending I wasn’t learning on the job.


If you work in the media things are way harder. It’s bad enough that you have to do more work for less pay, but the fact that most people are writing for a machine audience rather than a human one is utterly soul destroying.


30 under 30 2024 29


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