NEWS BOKA Food cements new credentials with brand relaunch


Boka, the 100% green traffic light food brand is relaunching its full range of cereal bars and multigrain granola with a vegan-friendly promise and a new look and feel that accentuates its front of pack green traffic light labels. As HFSS restrictions come into force in October 2022, this rebrand will allow consumers to quickly identify the nutritional health benefits of Boka and give it more standout on shelf. The new Boka cereal bars will roll into Booths and Sainsbury’s stores in April 2022 alongside a new website. Boka is the only cereal bar brand in the UK with all green traffic lights and one of the first to be 100%


HFSS compliant. This is a key advantage for the brand as competitors seek to reformulate their products to capitalise on promotional opportunities instore. Boka has spent six years innovating and developing a low sugar, low fat and low


salt range of cereal bars which are under 100 calories a bar and importantly, taste delicious. The reformulation


is across


all four Boka (30g) cereal bars; Apple & Cinnamon, Strawberry, Choco Mallow and Caramel.


FOB head calls for government action to avert impending bread crisis


Gordon Polson, Chief Executive of the Federation of Bakers (FOB) has written to the Rt Hon George Eustice MP, Secretary of State for Environment, Food and Rural Affairs, calling for action on the pressing issues facing UK bakery businesses, due to rising energy prices and uncertainty over raw materials supplies, and asking for an opportunity to explain these challenges in person. “There is no intention to scaremonger,”


Polson said in his letter on 30 March, “but what the baking industry is facing over the next six months, with cost increases and uncertainty, has never been experienced in a generation, if indeed, ever before.” Polson calls for the UK to engage with


the EU, with whom UK bakers’ supply of ingredients, outside of wheat,


is


inextricably linked. There also needs to be flexibility in labelling, as ingredients may become unavailable even if just for a short period of time. In his letter Gordon Polson says that


raw material and energy shortages could lead to the prospect of bread being unavailable. The FOB Chief Executive supports the call for a Food Security Council to be established, and some recognition of the relentless increase in costs, in particular, energy. Cost increases will lead to large bread price increases, putting some bakeries’ viability into question. Federation of Bakers’


request to


Government: “Our request is that the government must acknowledge the challenges and start planning for disruption and consider mitigating


factors. Some subsidies of energy costs are essential. Historically, there was a subsidy of bread in the 1970s. The situation we face today, is conceivably much more severe. We also call for maximum flexibility in labelling, allergen labelling excluded, if an ingredient is not avoidable or not in the product, for a seed in a mix seeded loaf. “FOB members are working


very


hard with suppliers to do all we can to mitigate the well-publicised cost increases in energy and wheat, but it is inevitable that prices will have to rise. Almost as equally concerning, is the challenge of uncertainty over the availability, not just the cost, but the supply of ingredients including wheat, diesel and packaging.”


KennedysConfection.com


Kennedy’s Bakery Production May/June 2022


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