EVENT NEWS
IFFA welcomed trade visitors from all over the world in Frankfurt am Main from May 14 to 19, 2022 (Source: Messe Frankfurt)
A focus on safe and sustainable supply of healthy proteins
International Trade Fair, IFFA, went ahead in Frankfurt am Main this May, which saw 860 exhibitors from 44 countries presenting their innovations
O
ne of the biggest food industry segments met from 14 to 19 May at the leading international trade fair IFFA – Technology for Meat and Alternative Proteins – in Frankfurt am Main. For six days, the focus was on the safe and sustainable supply of healthy proteins – be it
meat or plant-based protein – to a growing world population. 860 exhibitors from 44 countries presented their innovations from the last three years: Technology for processing and packaging, ingredients as well as innovations for sales. The traditionally high internationality of IFFA was also achieved this year with 58% of the companies coming from abroad. Strongly represented, after the German companies, are exhibitors from Spain, Italy, the Netherlands, Poland, France, Denmark and the USA. Wolfgang Marzin, President and CEO of Messe Frankfurt: “IFFA is our second trade fair event here in Frankfurt, and it has started off an intensive trade show year 2022 after a long break. We are delighted with the great response from the industry, which unites here with forward-looking solutions for sustainable and healthy nutrition for a growing world population. IFFA comes at the right time – that’s what everyone involved tells us: There are important topics to be discussed, and the industry needs the innovation boost for its business. With the new theme of alternative proteins, IFFA is positioning itself as the world’s leading trade fair, clearly setting the trend and, thus, also reflecting current consumer behaviour.”
28 Kennedy’s Bakery Production May/June 2022
Growth area alternative proteins For the first time in its 70-year history, IFFA expanded its product nomenclature and is presenting technologies and solutions for plant-based meat substitutes and alternative proteins. In doing so, it followed up on the trend towards plant-based meat alternatives, which is recording high growth rates. In a recent study, the U.S.- based Good Food Institute projects that sales of plant- based meat substitutes will account for about 6% of the global meat market by 2030. Currently, Western Europe is the world’s largest market for those products. Established companies in the food industry have recognised the importance of the sector and are investing in the segment accordingly. Sales of plant-based meat substitutes in the European retail sector were 2.3 billion euros in 2021 – 19% more than in the previous year. Over 200 exhibitors at IFFA offered products for the production of meat alternatives and there was further information on this forward-looking topic in the supporting programme. New partners of IFFA, such as the Federal Association for Alternative Protein Sources Balpro, the Good Food Institute Europe and the nutrition organisation ProVeg, contributed their know-how.
bakeryproduction.co.uk
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