Non-HFSS cake range launched


Premier Foods has launched Mr Kipling Deliciously Good - a new, better-for-you range of non-HFSS Mr Kipling cakes and pies, which has been in the development stage for three years. The ‘Deliciously Good’ range was created to tap into continued consumer demand for better-for-you cakes, and the launch forms part of Premier Foods’ Enriching Life Plan, which lays out its ambition to double its sales of healthier products and support healthier lifestyles


Produced at Premier Foods’ Stoke and Carlton sites in the UK, the new cakes contain 30% less sugar, and up to 10 times the amount of fibre than standard Mr Kipling ranges. They also include real fruit and provide as little as just 99 calories per portion.


The new range will include Mr Kipling’s cake slices including Lemon,


Bakewell, Angel, Chocolate, and


Chocolate Caramel variants, which will be available in either snack packs or share packs, along with Bramley Apple Pies and Bramley Apple and Blackcurrant pies. Commenting on the launch, Alex Whitehouse, CEO of Premier Foods, says: “Those who bake cakes themselves will understand that creating a cake with significantly less sugar, is healthier, and still tastes indulgent is no easy task, but using the expertise garnered over the last 50 years, our talented teams have made the impossible possible. I’m delighted that we’ve created a product that caters to the growing demand for healthier treats – whether that’s helping existing consumers to make healthier swaps or attracting new shoppers.”


bakeryproduction.co.uk


Kennedy’s Bakery Production May/June 2022 21


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