Bakery Trends
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Kennedy’s Bakery Production Editor,Kiran Grewal, researches the latest trends in the bakery industry, and speaks to key players in the market for further insight.
onsumer demands are changing. People still want traditional baked goods, but there are some clear behaviour shifts happening in the industry right now. Health and wellness are increasingly important to consumers when selecting bakery
products. The pandemic has increased consumers’ interest in, and understanding of, how nutrition helps us keep well. White bread is still a big business, but multi-seeded loaves and other grains are increasingly popular. Here, we take a look at the latest trends that are shaping new innovations in the bakery sector right now.
In all businesses it is important to keep your finger on the pulse and offer up a degree of fluidity, so you’re able to keep up with new trends. Michael Schofield, Marketing Manager at British Bakels says: “Forward thinking is a key philosophy for British Bakels, as manufacturers and distributors of bread, pastry, cake and confectionery ingredients, and we have built our business over the last 75 years by moving with the trends and developing our products to meet them.”
22 Kennedy’s Bakery Production May/June 2022 Trend 1: Healthy indulgence
Healthy indulgence is the way forward. Michael explains: “Consumers still want their favourite treats and are choosing to eat less but better. They are prepared to pay more for it too, making premiumisation an important factor for bakers to bear in mind.” There is an ongoing drive to continuously re-formulate products, both to offer something new but also to meet the demand for more healthy options. Whilst bakery goods are traditionally high in simple carbohydrates, sugars and fats, many bakeries have introduced low glycemic index products containing whole grains, seeds and nuts. Of course, there is a part of the bakery experience which is all about indulgence – and so traditional products do still remain popular! Natalie Sheil, Category Manager, Synergy Flavours says: “The after effects of the pandemic are still being felt by consumers who are reaching for foods, particularly sweet bakery products, that offer a source of comfort in the stressful times we have been living in.
bakeryproduction.co.uk
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