Sustainable Ingredients Transparency in the supply chain


The modern-day thirst for knowledge is driving consumers to make more informed choices about what they buy. In fact, two thirds (66%) of Europeans now want to know where their food comes from and how it is made, according to Taste Tomorrow. With this in mind, information on traceability should be more readily available than it traditionally has been in the past. “As ingredients suppliers, we are responsible for providing information on product credentials, industry- recognised certifications, and supply chain visibility. To fully capitalise, manufacturers need to continue this chain of transparency and ensure sustainability credentials are successfully filtered to shoppers, through effective marketing and distinctive, clear packaging,” explains Laurent. By taking this approach, manufacturers can successfully differentiate their products and reap the rewards of their diligence. “These principles sit at the core of our company ethos


– in fact, they are the common threads that run through everything we do. Our aim is to facilitate the market’s transition to more sustainably sourced, healthier food, while supporting the ecosystems of the communities we work in. We also believe in demonstration over proclamation and creating change that matters. This deep-rooted commitment is reflected through various innovations and initiatives, including the roll-out of LCA testing and pursuit of our


“Consumers seeking no artificial ingredients are showing a willingness to invest in more premium breads”


ambitious sustainability agenda. By 2025, we’re aiming to be carbon neutral and, by 2030, we intend to be water balanced. Several of our sites are already carbon-neutral, with more in the pipeline. “We are acutely aware of the growing power of transparency, traceability and credibility for the consumer market and strive to provide our customers with sustainable solutions they can fully trust and depend upon,” he adds.


Focus on sustainable milk production


The Uelzena Group has taken part in the QM dairy sustainability tool,


an industry initiative that runs


throughout Germany, since the project started in 2015. Under scientific guidance, the survey collects data on more than 80 environmental, economic, social and animal welfare criteria from dairy farms. The second survey round, which covered the period from November 2020 to the end of March 2021, achieved a participation rate of 66%. Jörn Dwehus, Chairman of the Board of Uelzena, thanked the participating dairy farmers: “The milk producers in our group have also contributed to generating meaningful results for Uelzena and by taking part, are demonstrating their sustainability efforts to customers. The high rate of survey participation highlights that the topic of sustainability is a firm component of everyday life at the dairy farms.”


14 Kennedy’s Bakery Production May/June 2022


bakeryproduction.co.uk


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