NEWS


Kennedy’s Bakery Production brings you all the latest news and developments in the baking industry. Got a story? Email editor@kennedys.co.uk


Bridor partners with Milka to launch new chocolate swirl


French bakery manufacturer,


Bridor, has collaborated with iconic


Earth & Wheat founder drives awareness on


food waste


Consumer behaviour is a major factor in supermarkets maintaining strict standards on food appearance, contributing to significant food waste in the UK, according to James Eid, founder of Earth & Wheat. Despite rising awareness, around one in three people remain unaware that food waste impacts the environment. If food waste were a country, it would rank as the third largest greenhouse gas emitter, behind the USA and China. Earth & Wheat, which launched the world’s


first “Wonky Bread Box” in 2021, aims to change consumer attitudes towards imperfect food. Eid emphasises that misshapen or discoloured food is often discarded due to consumer expectations for uniform products. “Consumers drive this,” Eid said on the Food Rebels podcast. “They won’t buy a product that’s too big or small or doesn’t meet weight expectations.” Supermarkets’ strict specifications result


in perfectly edible but non-conforming food being rejected, leading to waste. Eid argues that if consumers accepted natural variations in food appearance without compromising taste, there would be less pressure on manufacturers and retailers to adhere to such rigid standards. Eid started Earth & Wheat at 20, rescuing surplus bread from his family bakery. Despite initial scepticism,


German chocolatiers,


Milka, to launch the new Swirl with Milka Chocolate. The all- butter puff pastry swirl gives caterers and retailers


the


opportunity to serve customers a


unique, delicious pastry


from one of the world’s most recognisable chocolate brands. With Bridor research showing that 87% of UK consumers surveyed want to eat this product, it’s a real opportunity to offer a pastry that’s already proven to be popular among shoppers and diners.


Furthermore,


the combination of Bridor’s Viennese pastry know how and Milka’s smooth, creamy chocolate, makes for a product that’s perfectly suited to breakfast or snacking occasions, with 87% of British consumers saying that this product would be perfect as a snack. Milka has been creating gourmet


chocolate made with Alpine milk since 1903 and research shows that it is a widely recognised and a beloved brand


across Europe. The new Swirl with Milka Chocolate combines a light and flaky Viennese pastry and a smooth pastry cream, with Milka chocolate chips made from palm oil free, and 100% sustainable cocoa. Available in boxes of 66, the 95g pastries come frozen and ready to bake in 16-18 minutes at 165-170°C following a period of 35-45 minutes at room temperature. Bridor has also designed branded, recyclable greaseproof paper bags to accompany takeaway sales, as well as repositionable stickers to catch the eye of consumers.


Trioworld to acquire Palamy-BRJ


On June 25, Trioworld Group signed an agreement to acquire the French companies Palamy and BRJ through a purchase of all the shares in Sopal SAS.


the business quickly


surpassed its goals, demonstrating consumer demand for sustainable food solutions. Eid now collaborates with other bakeries to reduce waste by delivering fresh bread quickly, covering 98% of mainland UK. Earth & Wheat is also set to enter the retail market with an exclusive partnership in November.


6


Beaudet et René Jean Emballage SAS (BRJ) are both leading players in high performance packaging solutions for bread, frozen food, and other consumer packaging applications in the French market. “We are looking forward


to


welcoming Palamy-BRJ to the Trioworld Group. The acquisition will give us the opportunity to grow an even stronger position in the market for advanced food packaging solutions in Europe. Both companies have a


Palamy SAS (Palamy) and


long and proven history of supplying premium products with a superior service and we have great confidence in


the Palamy-BRJ team. We see


great potential in joining forces and continuing a successful journey together,” says Andreas Malmberg, CEO of the Trioworld Group.


Kennedy’s Bakery Production June/July 2024


bakeryproduction.co.uk


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