Maritozzi are sweet cream filled buns, popular in Italy.
in combination with each other, allowing key functional and sensorial attributes – including texture and consistency – to be selected to elevate new product developments.” Beans and pulses can also provide much- needed functionality in vegan applications or other high protein options, improving the taste and texture, helping deliver the desired protein content and visual appeal, while also addressing clean label demands, which continues to influence the bakery sector.
“Reduced sugar content and lower calories are also still top-of-mind among health-conscious consumers today, as well as those managing their blood glucose levels. To meet this ongoing demand, bakers are turning to alternative sweetening solutions,” continues Clara. “Through our holistic approach to sugar reduction – Replace Rebalance Rebuild – we are able to couple our sweetening portfolio and technical expertise to help replace
bakeryproduction.co.uk
sweetness, rebalance flavour and rebuild functionality, while reducing sugar content.”
Nostalgia ‘Daily Delights’ is one of four trends identified in the Dawn Foods Global Bakery Trends Report. It is said to describe how consumers are placing a stronger importance on their mental health and wellness. Having tracked how this trend is evolving and maturing in the market over time, Dawn Foods has identified the topic of nostalgia and the influence of local classics as being an important driver within this trend. Wendy Kamps, Brand & Communication Manager EU & AMEAP at Dawn Foods, explained the thinking behind this claim. “Nostalgia typically evokes a sense of joy and brings about a feeling of security that can even prompt consumers to buy one product over another. Being able to retreat into the memories provided by products that were
well-established in earlier years, can be reassuring for consumers today,” she says.
“When we look at consumer generations in relation to this trend. Millennials, Gen X and Boomers can relate a lot more to these types of products and can be transported back to a specific moment in their lives, while Gen Z will be experiencing some of these trends for the first time. To tap into all consumer groups, especially younger generations, bakers should consider adding a modern twist to traditional sweet bakes.” From its 2022 trends survey, Dawn Foods found that 76% of European consumers said that they enjoy a spin on a traditional sweet bake. The newstalgia trend — combining old and new — is one that is expected to continue in the sweet bakery market throughout 2024. This can be achieved, for example, by giving a new format to a classic dessert such as an apple pie blondie or using a traditional sweet bake as the base and
Kennedy’s Bakery Production June/July 2024 27
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