Bakery Trends


botanical flavours bloom in sweet bakery


Floral And


Discover how incorporating trending flavours like yuzu, cactus, and botanicals can elevate your sweet bakery products this summer, blending indulgence with innovation. Lyndsey Hall, Marketing Executive of Keylink Limited tells us more.


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s the summer months roll on, we’re seeing an explosion of fresh, exotic flavours in sweet bakery – a perfect counterweight to the nostalgia trend that grew out of the


pandemic years. With lockdowns an increasingly distant memory, many bakery customers are looking for a more adventurous experience when they step outside of their homes to enjoy a little indulgence. Consumers no longer see their daily


bakery visit as something to feel guilty about. Nowadays, it’s considered a small, permissible indulgence that makes us feel good, boosts our mental health and contributes to a balanced lifestyle. With a focus on cleaner label, better for you and the planet products; sustainable and local ingredients; and on-the-go, bitesize treats,


24 Kennedy’s Bakery Production June/July 2024 bakeryproduction.co.uk


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