Pan Dulce are traditional Mexican sweet buns.


Svein Tore Holsether, Ole Robert Reitan, store manager Mehmet Teknøz, Svenn Ivar Fure and Jan-Eirik Eikeland meet up at the bread section in Rema 1000 in Majorstuen, Oslo


companies are setting their sights on producing an oat-based bread, slated to grace the shelves of REMA 1000 stores by the year 2025. The four companies represent the majority


of the food value chain for grain. This process spans from the production of mineral fertilisers and cultivation in the field, to the production of flour and grain products, culminating in the delivery of finished goods sold to the consumer. Oats will be the first grains to have a carbon footprint reduction of 25 to 30 percent compared to regular oats. With an optimistic outlook on the coming


season, the companies aim for a bread that is healthy, tasty and affordable, and made from oats. “Finally, we can bring together the majority


of the food value chain to reduce the carbon footprint of food, from farm to fork,” says


Svein Tore Holsether, President and CEO of Yara. “The food system accounts for a third of global emissions, and it is not possible to reach the goals of the Paris Agreement without decarbonising food production. With a growing population, we need to produce more food in a sustainable way. This collaboration marks an important step in the right direction.” Ole Robert Reitan, CEO of Reitan Retail, says


REMA 1000, with close to 700 discount grocery stores in Norway, is committed to facilitating informed and responsible choices for customers. However, he underlines that the biggest results from carbon footprint reduction, can only be achieved by collaborating across the value chain. “Our ambition is to make bread with a lower carbon footprint, that is also healthy, tasty and affordable. It is impossible to succeed


If the industry is to succeed with major greenhouse gas reductions, while at the same time strengthening self-


sufficiency, cooperation between the different players is necessary


bakeryproduction.co.uk


with such a project on your own. We need to collaborate throughout the value chain by sharing data and knowledge, and implementing actions that are in the best interests of all. Now we will all collaborate across the value chain and use Norwegian high-quality ingredients from innovative farmers. That is very exciting,” says Ole Robert Reitan. Felleskjøpet, an agricultural cooperative


owned by 37,500 Norwegian farmers, distributes mineral fertiliser to farmers all over the country and serves as the market regulator for grain. They buy and sell grain from the farmers and are also an important supplier of technology and equipment to the agricultural sector. “Norwegians expect their food to be pure and of high quality, and the food value chain that delivers them keeps the same standard. At the same time, Norwegian agriculture has committed to major emission cuts as part of the Norwegian agricultural climate agreement. If the industry is to succeed with major greenhouse gas reductions, while at the same time strengthening self-sufficiency, cooperation between the different players is necessary. Our role is to represent Norwegian farmers and be open to business models and collaboration that ensures the involvement of all parties,” says Svenn Ivar Fure, CEO of Felleskjøpet.


Kennedy’s Bakery Production Feb/March 2024 29


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