SUPPLY CHAIN MANAGEMENT
RESHAPING SUPPLY CHAINS WITH COLLABORATION AND TECHNOLOGY
With the bakery sector facing rising costs and sustainability pressures, collaboration across the supply chain, combined with software technology adoption, has never been more important. Suzanne Callander reports.
R
ising raw-material and energy costs, volatile ingredient markets, labour shortages and fast-changing consumer
demands have combined to squeeze margins for bakery manufacturers, making planning more complex. The bakery industry is also no stranger
to disruption. With the distribution of baked goods often depending on a well-synchronised flow of raw materials, production scheduling, packaging, storage and delivery – when any link
in that chain falters it can affect the whole supply chain – a situation that is exacerbated by the short shelf life of most bakery products. The
implementation of the EU
Deforestation Regulation (EUDR) also poses supply chain challenges, as users of commodities such as palm oil and cocoa are now required to prove that their products are deforestation-free. Ingredients need to be sourced from areas not affected by deforestation or forest degradation after 31 December
2020 and they must have produced in
accordance with the relevant
legislation of the country of production. This includes compliance with that country’s land use rights, environmental protections, forest-related rules and labour rights. Bakeries purchasing palm oil or cocoa from operators or traders are also now required to ensure there are due diligence statements from suppliers. So, ingredient shortages, changing
regulations, and an increasing demand for sustainable production as well as
34 • KENNEDY’S BAKERY PRODUCTION • DECEMBER/JANUARY 2025/26
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