SWEET AND SAVOURY SNACKING INNOVATIONS


NOW, WHERE BAKERY PURCHASES ARE


INCREASINGLY INFLUENCED BY VISUAL APPEAL AND SOCIAL SHARING, THESE PRODUCTS ALSO


UNDERSCORE THE GROWING IMPORTANCE OF THEATRE IN BAKED GOODS


“Our guests have been eagerly awaiting


PB&J Berry Pretzel Nuggets tap into one of the most emotionally resonant flavour pairings in American food culture, but reinterpret it through a contemporary lens of clean labels, plant- based credentials and portion control. The result is a product that feels both familiar and forward-looking, speaking to consumers who want reassurance as much as excitement from their snacks. In this context, innovation is less about surprise and more about trust, taking something people already love and aligning it with how they want to eat now. At the premium end of the spectrum,


Paris Baguette’s Nutella-focused pastry launches highlight how global flavour icons continue to lead the bakery innovation. Nutella’s universal appeal allows the brand to experiment across formats, like croissants, layered cakes, and filled pastries, while maintaining instant recognition. What’s notable here is the strategic use of a single flavour to unify a range, turning seasonal launches into a cohesive narrative rather than isolated SKUs. Now, where bakery purchases are increasingly influenced by visual appeal and social sharing, these products also underscore the growing importance of theatre in baked goods.


the return of Nutella®, and this year, we’re raising the stakes with a tempting array of both new additions and returning favourites,” said Cathy Chavanet, Chief Marketing Officer at Paris Baguette North America. “Whether it’s enjoying a cake slice layered with Nutella®, biting into a Nutella® stuffed croissant or sipping on a Nutella® Latte, our new lineup of chocolate hazelnut treats will make every spring day feel extra special!”


Better-for-you snacking Elsewhere, the definition of bakery snacking is being stretched by brands placing nutrition more firmly at the centre of product design. Milton’s protein- enhanced crackers and pizza snack bites reflect a broader recalibration of indulgence, where consumers expect flavour depth and functional benefits


to coexist. Rather than positioning protein as a compromise, these products integrate it into recognisable, craveable formats, like crackers, bites, and savoury snacks. Bakery innovation isn’t confined to sweetness or indulgence alone, and has increasingly encompassed satiety, balance and everyday utility. As the definition of “better-for-you”


continues to evolve, a growing number of snack brands are questioning the compromises consumers have long been expected to make. Taste or nutrition. Indulgence or performance. DEFI Snacks positions itself in deliberate opposition to those binaries, offering a model for how modern snacking innovation can reconcile all four. Founded by Tatyana Jones, DEFI


Snacks is built around sprouted organic buckwheat — an ingredient rooted in Tatyana’s’ Ukrainian upbringing, where


30 • KENNEDY’S BAKERY PRODUCTION • DECEMBER/JANUARY 2025/26


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