PRODUCT NEWS Moo Free launches new Christmas range
Free from and vegan chocolate brand, Moo Free, has announced its latest Christmas line-up with two new products and returning festive favourites, which means that everyone can join in the fun. The Moo Free Christmas range attracts a growing following each year, and has helped the award-winning, B-Corp certified, family-run
free from
chocolatiers deepen distribution in Tesco and Waitrose, as well as gain new listings in Sainsbury’s. The latest NPD to join Moo Free’s
festive line-up is the Christmas Cracker Selection Box (£3.45 RRP) and Oscar the Bear (marbled) (£3.95 RRP). This year also sees the return of its popular advent calendars, festive themed bars and
snacks, and innovative £3.45
Christmas RRP
Cracker Selection Box: (available
from www.
moofreewholesale.co.uk, Lidl and Ocado) Presented in the shape of a Christmas
hollow
shapes including its Moo Free Olivia White Chocolate Bear and Moo Free Orange Choccy Bauble. Each product is guaranteed to be free-from dairy, gluten, soya and 100% vegan. With over a decade of experience, Moo Free’s entire range, including the Christmas items, are dairy, gluten and soya free, whilst also being suitable for vegans. Each product is made using its free from chocolate, sourced from ethical cocoa from Rainforest Alliance certified farmers. As with all Moo Free products, the range doesn’t use any single-use plastic and the packaging can be fully recycled.
Cracker, you can expect a variety of chocolate inside. From classic ‘milk’ and white chocolate Santa and Snowmen, to fizzy choc orange popping candy bars and bunnycomb filled bar with vegan- friendly “honey”comb toffee.
Moo Free has elevated its popular Oscar the Bear character using a combination of its award-winning, Rainforest Alliance white and ‘milk’ chocolate, giving it a unique marbled affect.
Moo Free don’t just focus on making
free from chocolate, they also help to protect the planet by sending zero waste to landfill and support cocoa farmers by using ethically sourced Rainforest Alliance cocoa. Andrea Jessop, CEO of Moo Free
Oscar the Bear (Marbled): £3.95 RRP (available from
www.moofreewholesale.
co.uk, Tesco and Sainsbury’s)
says: “Festive season celebrations can be a frustrating time if you suffer with allergies or follow a plant-based diet, but we have set out to change that. Without compromising on taste or product quality, we have sourced the highest quality cocoa to create our delicious products that will bring excitement to everyone’s gifting and celebrations. “As the category continues to grow, shoppers expect to see more free-from versions of standard confectionery including at Christmas and will be looking to retailers to stock broader ranges. This brings a great opportunity for retailers when it comes to chocolate for the festive season. With Moo Free, everyone can enjoy chocolate this Christmas and know they’re being sustainable too.”
HAPPi Gives Its Eco-Friendly Advent Calendar a 2023 Update Filled with three delicious
Following the success of its first ever 100% plastic- free advent calendar last year, HAPPi is bringing back the 24-piece chocolate Christmas countdown,
but
this time there are three delicious flavours that could be behind each door. Ticking off two key
consumer trends - sustainability and vegan -
HAPPi’s 2023 advent
calendar is set to be a popular choice for plant- based chocolate lovers and those looking for plastic-free options to countdown the days to Christmas.
KennedysConfection.com “It was very important that
flavours of its creamy oat m!lk
Caramel,
chocolate: Salted Plain
Milk is the and
Orange, HAPPi’s 2023 advent calendar
perfect
festive treat that caters for flexitarians, ensuring that no one misses out on counting down the days to Christmas with a little extra sweetness. “Our advent calendar
proved hugely popular last year, but we felt we needed to keep our customers guessing a little more this festive season by introducing three different flavours,” explains Gavin Cox, founder of HAPPi.
our advent calendar continued to offer inclusivity with vegan chocolate, but also that we retained our plastic-free promise to meet demand for sustainable and ethical Christmas choices,” adds Gavin. HAPPi’s deliciously smooth
chocolate is not only great- tasting but also contains less sugar than other leading brands..
The bright and colourful packaging appeals to both children and adults alike; whilst each foil-wrapped daily treat is made from ethically sourced oat milk chocolate.
HAPPi’s new Calendar (RRP
Advent £15.00)
is available to retailers nationwide.
Kennedy’s Confection October 2023 9
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