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NEWS ROUND UP Schenck Process FPM will become Coperion


Following its September 2023 acquisition by Hillenbrand (NYSE: HI), Schenck Process Food and Performance Materials (FPM) is transitioning its name and brand to Coperion. The full legal change to Coperion will be completed by August 1, 2024. Coperion is an operating


company of Hillenbrand with 140 years’ experience in some of the world’s most critical processing industries. Schenck Process FPM has contributed an integral part to its divisions, which support processing solutions for manufacturing in polymers/performance materials, food, health & nutrition and aftermarket sales & services. Schenck Process FPM


expertise, team members,


manufacturing sites, test and innovation centres, and technologies remain in place. This includes flagship brands such as Raymond® and Bartlett-Snow™, Stock, Baker Perkins, Kemutec and Mucon. Customers can experience a seamless transition bolstered by more resources and broader technology capabilities available through Coperion. “The acquisition of Schenck


Process FPM in 2023 has been an essential step for the development of Coperion toward a more diversified company and an expanded footprint. With the transition of the FPM brand name under Coperion, we take the next step in our journey,” said Ulrich Bartel, President of Coperion.


The evolution to the Coperion name and brand begins with the schenckprocessfpm.com digital domain shifting to coperion. com. The company’s website


New Aero Strawberry flavour sharing bar


Nestlé Confectionery’s latest indulgent treat, the Aero Strawberry flavour sharing bar will be available exclusively in SPAR stores nationwide from today (16 May) before rolling out to other retailers in July. This exciting addition to the Aero range combines a smooth milk chocolate shell with a delightful, melt-in-the-mouth bubbly strawberry flavour centre, creating an utterly delicious combination. The new limited-edition bar has already caught the attention of shoppers, with many sharing their excitement on social media. One Instagram user said: “That sounds amazing!” while another commented on Facebook: “Wow can’t wait, yummy.” Talking about the launch, Michael


Kehoe, Aero Assistant Brand Manager, said: “We’re excited to share our new Aero Strawberry flavour sharing bar with Aero fans across the UK & Ireland. It brings together a smooth milk chocolate shell with those signature Aero bubbles in a strawberry flavour centre. We know that


6 Kennedy’s Confection May 2024


anticipation for the new bar has been building, and we’re thrilled to announce that the wait is nearly over.” Available exclusively in SPAR stores from May, the Aero Strawberry flavour sharing bar will gradually roll out to value retailers, wholesale and convenience stores nationwide throughout June, ensuring that even more Aerolovers across the UK and Ireland get a chance to try the limited- edition bar before it’s gone. The Aero Strawberry flavour sharing


bar comes in a convenient 90g size, perfect for sharing with friends and loved ones.


This isn’t the first big move from the brand this year, earlier in 2024, Aero made headlines with the launch of Aero Choco- Hazelnut, with shoppers branding it a “game-changer” and “pure indulgence”.


and emails, including those from technology brands such as Baker Perkins, will change. The new website can be found at coperion.com/fpm.


Cloetta UK launch Chewits Jewels


Chewits has shaken up its confectionery offering with the biggest launch to its lineup in recent memory: Chewits Jewels. Combining the pillowy softness of a gummy sweet with the chewiness of a classic Chewit, the pyramid-shaped, sugar-dusted chews are Chewits’ very first soft gummies, heralding an exciting new chapter in their long history. Owned by Nordic confectionery leader Cloetta, the beloved UK brand says the Jewels have also been meticulously crafted to comply with the government’s HFSS (high fat, sugar and salt) regulations while delivering a delicious, fruity sweet that can “stand confidently against full-sugar and other HFSS-compliant items and not be perceived by consumers as reduced-sugar”. Available in both Fruity and Xtreme Sour varieties, Chewits Jewels will be the brand’s new flagship product, launched to the fanfare of a multichannel marketing campaign touting the gems as “Chewier than real jewels. Tastier, too.” As part of the brand’s strategic maturing to appeal to wider audiences beyond the young families, the campaign harks back to the iconic Chewits ads of the 70s and 80s, reigniting the brand’s famous sense of humour with social media, influencer, out-of-home and experiential marketing, as well as a long-awaited return to the screen with their first TV ad in over 14 years.


KennedysConfection.com


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