SNACKING


The state of snacking T


In a collaborative effort between Mondelēz International and their partners from the Food Institute, Euromonitor, Kantar, Mintel and NextAtlas, Kennedy’s Confection brings you a summarised version of their State of Snacking: Future Trends report


he world is changing, and the pace of change, already at a breathtaking speed, accelerates further. No industry is immune. Food and snacking may appear slower moving at the


backdrop of frenetic speed in other sectors of the economy. Yet there is little doubt we are at the brink of a change in the way people eat, matched by developments in agriculture, food processing and manufacturing. Nick Graham, Senior Vice President, Global Head of Insights and Analytics introduces the report: “We already observe shifts in the industry, big and small, shaped by a variety of social, technologic, environmental, economic, and political factors. State of Snacking: Future Trends report examines these changes in greater detail. Shifting Demographic Landscape changes the portrait of global consumers and reshapes the global food and snacks market structure. Increasingly Fluid


32 Kennedy’s Confection May 2024


Lifestyles fuel the growing popularity of snacking, adjusting the requirements towards snacks and changing how people buy them. “People and Planet Impact Imperative raises the awareness towards environmental and ethical aspects of consumer goods and promotes values-based consumption. Under Health and Well-being Ubiquity, better informed consumers increasingly recognise the impact food has on their physical and emotional well-being and take proactive steps to manage their diets, aided by smart technologies. And today, more than ever, people want to get positive experiences from life. Resurgence of Experience Economy manifests itself through growing popularity of novel tastes and flavours,


artisanal products, a desire to revisit a warmly remembered past, and increasing expectations towards elevated shopping experiences. “Food and snacking


companies that act on these and other trends today will have a clear advantage tomorrow. With the vision to lead the future of snacking, we at Mondelēz International are determined to be at the vanguard. One of the key elements of the future-focused culture we build in our company is a continuous scouting for the signals of change. As the outcome, we have created a proprietary collection of trends that we believe will impact the future of the food and snacking


Food and snacking companies that act on these and other trends today will have a


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