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ofi and Bühler introduce platforms and centres to meet industry demands. From ofi’s F&B Solutions to Bühler’s Uzwil Creation Centre, these initiatives aim to drive creativity and meet evolving consumer needs.
n a dynamic marketplace where consumer preferences continually evolve towards healthier options, ofi, a prominent provider of naturally good food and beverage ingredients, is set to redefine industry standards with the launch of its innovative commercial
platform, ofi F&B Solutions. This strategic move underscores ofi’s commitment to customer- centricity and innovation, aiming to empower clients across various sectors, including FMCG, retail, and QSR channels, to capitalise on emerging opportunities in the food and beverage landscape. The newly introduced F&B Solutions
platform represents a paradigm shift in ofi’s approach, consolidating its category solutions capabilities and innovation infrastructure to better serve the diverse needs of its clientele. At the heart of this initiative are four state-of- the-art Customer Solutions Centres located strategically in Amsterdam, Bangalore, Chicago, and Singapore. These centres, complemented by ofi’s global consumer insights and strategic account teams, are poised to provide comprehensive support for customers seeking
18 Kennedy’s Confection February 2024
to co-create new consumer concepts or develop innovative application solutions. Of particular note is ofi’s commitment to
excellence in single ingredients. Building upon its five leading product platforms in Cocoa, Coffee, Dairy, Nuts, and Spices, ofi continues to deliver superior sourcing, manufacturing, and sustainability offerings. The integration of these product platforms with the F&B Solutions platform enables enhanced collaboration, facilitating the provision of comprehensive product solutions that meet and exceed customer expectations. A. Shekhar, Group CEO of ofi, emphasises the strategic significance of this transformative initiative, saying: “With ever-evolving consumer preferences, our global and regional customers are seeking trusted, reliable partners to navigate the dynamic F&B landscape. This strategic move reflects ofi’s dedication to addressing customer requirements with heightened focus and innovation.”
Leading this groundbreaking endeavour is Sandeep Jain, recently appointed as Chief Commercial Officer (CCO) for ofi. With an illustrious career spanning 26 years within
Making food sensations a
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the Olam Group, Sandeep brings a wealth of experience and expertise to his new role. Having previously served as CEO of ofi’s Dairy business and Global Head of Sales, Sandeep is well-positioned to drive sales excellence and customer-centricity within the organisation. Commenting on his new role, Sandeep Jain
comments: “From Beverages to Confectionery, Culinary to Snacking, we are elevating our application and R&D capabilities to provide an unparalleled customer experience. By fostering deep consumer, category, and application understanding, we aim to unlock a plethora of on-trend and inspired product ideation opportunities, thereby strengthening our relationships with customers and translating their ambitions into reality.”
KennedysConfection.com
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