Ingredients Healthy
Naturalsweeteners aretransforming
confectionery CREATIONS
I
n recent years, the food industry has witnessed a remarkable shift towards healthier alternatives, particularly in the realm of sweeteners. With consumers increasingly eschewing sugar-laden products and artificial sweeteners,
manufacturers are turning to natural alternatives to meet evolving tastes and preferences. Recent advancements in natural sweeteners are reshaping the landscape of ingredient development, offering vast possibilities for confectionery creators. Consumer attitudes towards sweeteners are
evolving rapidly, driven by a desire for healthier options. A study conducted across France,
14 Kennedy’s Confection February 2024
Germany, and the UK revealed a significant shift in consumer behaviour, with nearly two- thirds actively avoiding sugars and artificial sweeteners. This trend underscores a growing demand for natural sweetening solutions that align with consumers’ wellness goals. Amber Herman, Sweetness Marketing Specialist at Cargill, highlights the changing tide, stating: “Nature-derived sweetener solutions have gained in popularity as consumers continue to move away from artificial sweeteners. Almost two-thirds of global consumers (63%) say “no artificial sweeteners” is an extremely or very important statement on food and beverage labels (Source: “2022 Global Sweetener Report,”
Discover how the confectionery
industry is embracing natural sweeteners like stevia to meet consumer demands
for healthier options, driving innovation and reshaping
taste experiences. Kiran Grewal reports.
HealthFocus International). “However,” she adds, “While consumers may
avoid artificial sweeteners, they still expect reduced-sugar foods and beverages that taste great. That’s why zero-calorie sweeteners like stevia continue to make significant gains. Improvements in next-generation stevia products, combined with consumers’ greater familiarity with the ingredient, have opened the door to a new wave of reduced-sugar formulations in alignment with long-standing, clean-label trends.”
Advancements in natural sweeteners Stevia, a plant-sourced alternative to sugar, has emerged as a frontrunner in the realm
KennedysConfection.com
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