Feature: Automotive
alert to certain information, with some 40% willing to buy them as add-on equipment. Already today car users are enjoying
the enhanced comfort of premium sound solutions, supported by active and passive noise-cancellation technology. By backing this up with high-performance but affordable ADAS sensors, passenger safety is not compromised through the addition of entertainment and connectivity features – even though more in-car entertainment will also lead to more distractions. As traffic and the need for
connectivity increases, ADAS is showing tremendous market growth – a development driven by legislation and demand. With Regulation (EU) 2019/2144 announced by the European Union in November 2019, beginning the middle of 2022 all new cars introduced to the EU market will have to be equipped with enhanced safety systems, including a wide range of advanced driving assistance systems, such as lane departure warning and braking assistance systems. But, the need for more assistance
systems is also customer-driven: over 54% of all car users will consider assistance systems when purchasing their next car. In comparison, when buying their current car, only 40% considered assistance systems important. Looking at the developments in the four countries, acceptance of assistance
systems is growing. Whilst fewer than every third user (29%) in the UK had considered ADAS important when purchasing their current car, this share leaped to 46% when thinking about their next car. A similar trend can be observed in France – from 39% to 54%, Germany – from 40% to 52%, and Italy – from 49% to 64%. The rising number of ADAS on the
street is an essential milestone on the path toward fully-autonomous vehicles. Two decades ago, the key problem
was to familiarise drivers with features like adaptive cruise control (ACC) or forward alert. Today, the end user is aware of the benefits of these systems. The challenge now is to offer them at affordable prices. This process is enabled by
manufacturers’ efforts, such as that of Asahi Kasei Microdevices, whose radar MMIC (monolithic microwave integrated circuit) chips leverage CMOS technology to make active safety features available on the cheaper car models.
www.electronicsworld.co.uk February 2021 23
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