COVER STORY
The operator maturity gap – Why champions need platforms built for decisive action
“I do not accept the status quo,” says Sergey Ghazaryan, Chief Revenue Offi cer at GR8 Tech. “And I’ve noticed this rule also separates operators who dominate their markets from those who struggle.”
T
he iGaming industry constantly talks about innovation, disruption, and competitive advantage. Yet behind closed doors, a different reality emerges. Market launches dragging on for months as teams endlessly revise plans, integrations stretching into weeks while waiting for documentation, payment issues left unresolved while operators wait for providers to step in.
This reveals an uncomfortable truth – many operators struggle not with external constraints, but with internal decisiveness. The pressure to move fast in iGaming is intense, yet many operators actually move too slowly – or more specifically, in the wrong ways.
THE PARALYSIS OF INDECISION There’s a difference between careful planning and operational paralysis. I see operators who take six months to launch in a new market not because of external complexity, but because they can’t decide on their approach.
Teams change direction constantly, processes remain chaotic, and decisiveness plays tug of war with recklessness. Meanwhile, champion operators move into the same markets in weeks because they make decisions, commit to them, and execute.
PLATFORM CAPABILITY MEETS OPERATIONAL MATURITY This is more than an organisational culture issue – it’s a critical match between operational maturity and platform capability.
A mature operator with decisive leadership can leverage a fl exible, powerful platform with an extendable toolset to execute bold strategies quickly.
But that same platform is wasted on an organisation that takes three weeks to provide documentation for an integration that can be done in seven days when processes work as they should. The platform can’t compensate for indecision – it can only amplify what’s already there.
THE WAITING GAME
Integration delays often come from operators themselves. They need to provide API documentation, confi rm business logic, and make decisions about functionality. When they’re ready and organized, integrations happen fast. When they’re not, everything drags. The operators who move fast on integrations are usually the same ones who solve their own problems with available toolsets rather than waiting for providers to fi x everything.
6 NOVEMBER 2025 GIO
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
