PAYMENT SOLUTIONS
Connecting identity and money to power smarter payments
Yaspa is an award-winning fi ntech specialising in iGaming payments and identity solutions. CEO James Neville tells Gaming International Online how evolving technology such as AI are powering smarter payments.
t the core of Yaspa’s mission is connecting identity and money - not theoretically, but in real time. In instant payments, ‘instant’ means seconds, not minutes, for funds moving both in and out. This speed matters, but it’s Yaspa’s combination of identity and fi nancial insights at the point of transaction that truly sets it apart.
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THE NORTH STAR: IDENTITY AND MONEY IN REAL-TIME In highly regulated sectors like online gaming, knowing who is depositing is only half the story. The other half is understanding where the money comes from and whether the player can afford to spend it. A real-time view of financial health lets operators spot changes in behaviour and intervene before harm occurs.
This proactive model moves beyond traditional credit scoring. Yaspa leverages open banking data to provide an immediate, accurate snapshot of someone’s fi nancial situation – real-time dynamic insights that updates in seconds rather than months, which operators can leverage to build foundations for their own models.
OPT-IN FOR EMPOWERMENT Why would a consumer opt into such a system? First of all, it helps keep them safe. Yaspa’s Intelligent Payments allows operators to identify and protect vulnerable players, ensuring compliance with regulations on responsible gambling.
It also makes the player experience much smoother. Across Europe, hitting a spending threshold often triggers requests for bank statements, leading to frustrating delays. With Yaspa, sharing transactional data replaces those manual checks, turning a reactive process into a seamless, proactive one.
32 NOVEMBER 2025 GIO
EUROPE LEADS, AMERICA ADAPTS Europe’s mature gambling market has driven a more progressive approach to responsible payments, from transaction blocks to affordability checks. The concept of assessing a player’s fi nancial health in real time is becoming standard. The US, though more liberal today, is beginning to follow. As fi ntech adoption grows, so too does awareness of fi nancial wellbeing. Eventually, technology and consumer protection will converge, driven by the same market forces reshaping fi nancial services globally.
GLOBAL GROWTH AND A NEW IDENTITY
Yaspa’s international expansion comes at a pivotal time for the business. In October, the company unveiled a new brand identity designed to refl ect its growth and maturity as it enters new markets. The rebrand marks Yaspa’s evolution from an early-stage fi ntech to a global payments intelligence platform – one built on simplicity, transparency and human connection. With a cleaner visual identity and a renewed focus on making payments intelligence-led, Yaspa is helping operators and merchants connect with their customers in real time through trusted, data-driven experiences.
This momentum is underpinned by strong growth. Yaspa has expanded from 15 to 70 employees in the past 18 months and recently secured a $12 million investment round led by Discerning Capital. The company is now accelerating international expansion with a new US entity based in Atlanta, Georgia, alongside a new tech hub in Leeds, UK.
Unlike Europe’s regulator-led open banking framework, the US system is commercially driven.
Companies like Plaid and MX have already built key bank connections, and data access fees are shaping the landscape. For Yaspa, this is less a threat than an evolution. “Pricing models differ wildly across markets,” says Neville. “It’ll harmonise over time but we’re focused on delivering value where it matters.”
INTELLIGENT PAYMENTS: REAL- TIME INSIGHT FOR RESPONSIBLE GROWTH
That value comes to life in Yaspa’s fl agship product, Intelligent Payments. The solution combines real-time open banking with AI-driven insights to give operators a broader and deeper understanding of player behaviour. By uniting payments data with fi nancial intelligence, operators can optimise player lifetime value while promoting responsible gambling. The technology helps identify at-risk behaviour early, enables tailored affordability checks, and ensures seamless onboarding without unnecessary friction. For players, it creates a smoother, safer payment experience. For operators, it delivers actionable intelligence - turning compliance into a competitive advantage and responsible play into a measurable performance driver.
A HUMAN-CENTRIC FINTECH FUTURE
Fintech’s future lies in combining technology’s precision with humanity’s empathy. By linking identity and money in real time, empowering consumers through transparency, and recognising each of us as individuals, Yaspa is building not just a payments platform, but a more responsible, fi nancial ecosystem – enhanced by AI, but built for humans.
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