SIGMA EUROPE PREVIEW
The art of engagement: How RocketPlay turns creativity into connection
In the highly competitive world of iGaming, standing out requires more than just a good product. RocketPlay has embraced creativity as a core strategy to build meaningful connections with players and foster long-term loyalty.
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ocketPlay approaches player engagement with a blend of innovative marketing and genuine player-centric storytelling. Instead of generic promotions, the brand crafts campaigns that speak directly to their community’s interests and values. By leveraging humour, memes, and relatable content, RocketPlay normalises important topics like responsible gaming in ways that resonate authentically.
One standout example is RocketPlay’s ‘Responsible Gaming’ Initiative launched in 2025. Moving beyond traditional warnings, the campaign used playful memes and social media dialogues to educate players about self-control tools. This fresh approach helped over 300 players activate protective features and fl agged more than 4,300 risky accounts, demonstrating measurable impact alongside increased user engagement. The campaign reached over 20,000 users, reinforcing RocketPlay’s commitment to ethical and transparent player communication.
GAMIFICATION AND PLAYER CREATIVITY
RocketPlay goes beyond responsible gaming with innovative gamifi ed experiences that boost player engagement. For example, RocketMart cosmic rewards shop allows players to earn astrocoins through gameplay and exchange them for exclusive gifts, creating a fun and rewarding loyalty system with a 31 per cent conversion rate among depositors. At the same time, interactive initiatives like RocketChance offer quests, tournaments, and polls to keep gameplay dynamic and personalised.
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Among RocketPlay’s most exciting projects is RocketWisdom: The Book – a unique collection of over 100 real player strategies paired with exclusive promo codes to enhance gameplay. Originally an internal project, it quickly evolved into a community-driven success, sparking genuine engagement and showcasing players’ creativity.
More than just a strategy guide, RocketWisdom is a heartfelt thank-you to players, celebrating their inventive approaches and passion for gaming. Hundreds of diverse strategies poured in, refl ecting the vibrant and creative RocketPlay community. This project exemplifi es how innovative campaigns can deepen player relationships by offering value beyond the game itself. As the offi cial release of RocketWisdom
approaches on 4 November, excitement continues to build. This initiative stands as a shining example of how creativity fuels brand loyalty and community enthusiasm – both essential in today’s competitive market.
SETTING FRESH STANDARDS In the fast-paced and competitive world of iGaming, true success isn’t just about following the rules – it’s about challenging them and setting fresh standards. RocketPlay is dedicated to leading this charge, constantly pushing the boundaries with bold, innovative campaigns that redefi ne what player engagement and brand loyalty can look like. Through innovative campaigns and creative solutions, the brand strives to set new standards in connecting with its audience and advancing the product.
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