INTERVIEW: DAISY WHITE
Daisy White receiving her Rising Star trophy at this year’s European iGaming Awards
GIO: Can you share an achievement, commercial or personal, that stands out to you? DW: Professionally, winning this award is definitely a highlight. On a personal level, being able to purchase a home in Gibraltar is something I’m incredibly proud of, something that wouldn’t have been as achievable for me in England.
GIO: Many see iGaming as technology and regulation-driven. Does that make relationships and trust even more important? DW: Absolutely, especially in customer service. Businesses invest heavily in building their platforms, but ultimately, customer support plays a huge role in player retention. If we don’t deliver a strong experience, players won’t return, and that directly impacts the business. Trust, understanding and consistency are essential in ensuring both players and operators feel confident in the service being provided.
GIO: How important is speed when helping customers launch, and what challenges does that bring? DW: Speed can be critical. I’ve had a client ask for a full 24/7 team to be set up within 72 hours, it was intense, but we made it happen. That said, moving too quickly can mean learning on the
job after launch. Ideally, more time allows agents to fully understand back-office systems, promotions and brand tone of voice. It also ensures they feel confident when handling player queries, so they can provide immediate and accurate solutions.
GIO: Looking ahead, how do you see your business developing in Gibraltar? DW: I want to grow at a steady, sustainable pace. It’s important that as new clients come on board, we have the time to properly support both them and our agents. Maintaining a manageable workload allows us to preserve that personal, human approach to customer support, which is a key part of what we offer.
GIO: What advice would you give to others looking to build something similar? DW: Stay persistent with your goals. If possible, start with a proof of concept, test your idea before fully committing. Seek advice from people you trust in the industry, those who will be honest with you. There will always be doubters, but it’s important to stay positive, work hard, and embrace both the highs and the challenges. That persistence is what ultimately leads to success.
GIO APRIL 2026 9
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