ARTIFICIAL INTELLIGENCE


Harnessing the power of AI for responsible gambling: A new era of player protection


In the ever-evolving landscape of iGaming, regulatory compliance and player protection stand at the forefront of industry challenges, say the experts at Mindway AI.


s markets expand and regulations become increasingly stringent, operators must adapt swiftly to ensure adherence while safeguarding players’ well-being. Mindway AI, a spin-out of Aarhus University in Denmark, is at the precipice of this transformation, converting over a decade of research in neuroscience, neuroimaging, and problem gambling into innovative, AI-driven safer gambling solutions.


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AI: THE NEW FRONTIER IN RESPONSIBLE GAMBLING Neuroimaging provides a window into the brain, allowing us to probe the biological underpinnings of both normal and problematic gambling behaviour. Drawing on insights from neuroscience and human expert assessments, we continuously refi ne our fl agship solution, GameScanner. This technology empowers operators to implement evidence-based safer gambling solutions effectively and interact with their customers earlier.


The iGaming industry is fraught with compliance complexities due to industry scrutiny and perception and the ever- changing regulatory landscape globally. As authorities worldwide introduce new policies to limit operators’ activities and enhance player safety, keeping up with these regulations is critical.


AI-based solutions like GameScanner can ease this burden by providing risk assessment of an overall player base but also on an individual level, helping operators not only avoid fi nes and reputational damage but also ensure comprehensive regulatory adherence.


MITIGATING HUMAN ERROR AND ENHANCING EFFICIENCY Entrusting AI solutions with compliance management can be daunting, but it signifi cantly reduces human error – a common cause of compliance failures.


By minimising errors, operators can avoid costly mistakes that might damage their reputation and fi nancial standing. Our GameScanner solution is renowned for its accuracy, identifying at least 87% of at-risk and problem gambling cases comparable to detections by a human expert, as tested by


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GLI. This precision is no accident. At Mindway AI, we ensure our algorithms are constantly trained and updated by our human expert panel, which includes highly experienced gambling addiction experts, researchers, and psychologists. This expert panel meticulously


analyses thousands of player gambling patterns, and their insights are used to educate and continuously enhance GameScanner’s algorithm. By doing so, we add a qualifi ed human touch to our advanced, fully automated software. Regulatory compliance is not merely about appeasing authorities; it’s about fostering a culture of player safety and sustainability in gambling. As operators recognise the importance of player safety for long-term success, they are shifting their strategies to prioritise responsible gaming.


STREAMLINING DOCUMENTATION AND REPORTING


RG solutions like GameScanner simplify compliance reporting and auditing, resulting in signifi cant time and protentional cost savings. Automation frees up valuable resources, allowing staff to focus on strategic projects. Additionally, AI tools provide comprehensive, real-time reports that enhance transparency and data accuracy – critical factors in demonstrating compliance and ensuring data integrity.


A JOURNEY OF GROWTH Our dedication to excellence in behavioural monitoring is evident in our partnerships and milestones. Currently we are live in 65 jurisdictions and monitoring nearly 15 million active players per month.


Last October, our collaboration with Crown Resorts in Australia marked a signifi cant milestone, our largest integration into the physical casino realm.


Recent partnerships with industry leaders such as DraftKings and PrizePicks in multiple US states, PepperMill Casino in Belgium and ATG in Sweden underscore the growing traction of our technology across multiple markets, signalling a bright future for responsible gaming.


Mindway AI remains committed to pushing boundaries in responsible gambling, leveraging the power of AI to create safer, more secure gaming environments worldwide. As we continue our journey, we are excited to shape the future of player safety, making a real difference in the industry.


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