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Dec25.indd 1 CONTENTS 4 ONLINE NEWS
The latest news, updates and releases from across the iGaming industry
6 COVER STORY: SPORTRADAR
8 INTERVIEW: DAISY WHITE – RDENTIFY
10–13 RESPONSIBLE GAMBLING BetBlocker
IGE Rome & Comparasino SEON
14–19 INNOVATION INSIGHTS
First Look Games ThrillTech Continent8 Greentube N1 Partners
20–28 ARTIFICIAL INTELLIGENCE
Paysecure
Playa.tech Mindway AI
Boomerang Partners BetGames Chatbet AI
The Gaming Boardroom
30 INDUSTRY INSIDER: MARK MCGUINNESS 6
Artifi cial intelligence (AI) has been the headline act across tech for a while now, but in iGaming it’s no longer a future-facing concept – it’s very much a here-and-now tool that’s reshaping how we build, run and grow our businesses.
For developers, AI is accelerating everything from game design to testing. Procedural content, smarter NPC behaviour and real-time player personalisation are no longer experimental; they’re becoming expected. The bar for engagement keeps rising, and AI is helping studios meet that demand without sacrifi cing creativity. It’s not about replacing human input but enhancing it, giving teams the tools to iterate faster and deliver richer player experiences.
Operators, meanwhile, are leveraging AI to better understand player behaviour at scale. From dynamic segmentation to predictive analytics, there’s a clearer picture than ever of what players want and when they want it. That translates into more relevant offers, improved retention and, ultimately, stronger lifetime value. Affi liates are also tapping into AI-driven insights to refi ne acquisition strategies and optimise traffi c with far greater precision than ever before.
But perhaps the most important impact of AI lies in responsible gambling. As the industry faces increasing scrutiny, the ability to identify and support at-risk players has never been more critical. Machine learning models can detect subtle shifts in behaviour far earlier than traditional methods, enabling timely interventions that are both effective and proportionate. This is where innovation truly meets responsibility.
Of course, AI is not a silver bullet. It requires careful implementation, transparency and ongoing oversight. But used correctly, it offers a powerful way to balance commercial success with player protection.
In this issue, we explore these themes in depth, because the future of iGaming isn’t just smarter, it’s more responsible too.
Neil Mead, Editor GIO
9/12/25 09:32
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GIO APRIL 2026 3
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