INTERVIEW: DAISY WHITE
Leading iGaming customer support in Gibraltar: Speaking to Daisy White – European iGaming Awards 2026 Rising Star winner
GIO: Congratulations on your award win. What first got you into customer support in the iGaming industry? Daisy White: I’ve always been a people person and genuinely enjoy working directly with customers. I actually started on the AI side within gaming, still focused on customer support, but from a more technical perspective. Once I noticed a gap in the market in Gibraltar, I made the move to build out teams and focus on the human side of support. What I enjoy most is how rewarding it is to see people grow in confidence, especially those who are new to the iGaming industry.
GIO: What did you find attractive about Gibraltar as a place to build your work? DW: Being British, the fact that Gibraltar is a British overseas territory was important to me. With children, it gave me peace of mind knowing the primary language is English and the schooling system is familiar. From an iGaming perspective, it’s a fantastic, tight-knit community with many well-known operators. There are also a lot of expats who have relocated for the same reasons, which makes it a very welcoming environment.
GIO: You now have a strong team around you but started out on your own. How did your work evolve as your base grew? DW: It more than doubled very quickly. I went from focusing solely on my own role to managing a team of 10–12 agents within a month. The team was a mix of experienced professionals and those completely new to iGaming, so there were different work ethics, personalities and learning styles to manage. On top of that, we operated 24/7, there was no switch-off at 5pm, as another shift would always be starting, including overnight teams covering U.S. customers. It was intense, but incredibly rewarding. With guidance and persistence, everything eventually clicked into place. Of course, there were hurdles along the way, but that’s part of the process.
After spotting a gap in the iGaming market in Gibraltar, Daisy White decided to set up an offi ce in the territory and quickly built up a team of local people, many of whom had no prior experience. But in just 12 months Daisy had trained and was leading almost 20 people. In this interview she refl ects on that quick growth and the recognition she has now been given.
8 APRIL 2026 GIO
GIO: You’ve built this with local people who had little experience in the industry. How important is creating opportunities for them? DW: It’s hugely important to me. When I first attended smaller iGaming events in Gibraltar, I often heard that most roles and higher salaries were going to people relocating from abroad, rather than locals. Personally, the opportunities I’ve had in Gibraltar, both professionally and for my family, have far exceeded what I might have achieved in England. That’s why I wanted to ensure local people with ambition had a real opportunity to enter the industry. Customer support is a great entry point, giving exposure to players, operations and multiple brands. It not only creates career pathways but also ensures that opportunities and economic benefits stay within Gibraltar.
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