RESPONSIBLE GAMBLING
ICE Research Institute scientifi c study to be launched at IGE Rome
The strategic partnership between ICE Barcelona and IGE Rome (14-15 April) will be centre stage with senior representatives from World Gaming – formerly Clarion Gaming – contributing their industry insight alongside the launch of the ICE Research Institute funded academic study undertaken by Milan’s Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia.
place at 12:45 on day one on the Innovation and Payments Stage.
On day two the focus switches to the main stage at 14:45 with a roundtable discussion entitled, ‘From control to intelligent protection: Applied neuroscience in the fi ght against pathological gambling’, which will also feature the launch of the ICE Research Institute funded project being undertaken by Milan’s Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia.
E
wa Bakun, World Gaming’s Director of Industry Relations (pictured above) will be moderating two roundtables.
‘Responsible Gaming and ESG: Towards a New Governance Model for the Sector’ will take
In an added dimension to the relationship, IGE in partnership with iGB Affi liate is launching a new content stream Affi liates Connect @ IGE with the objective of aligning the Italian market with the international gaming affi liates ecosystem. The stream will be introduced by World Gaming non-executive Chairman Michael Caselli on day two at 10:25. Looking ahead to World Gaming’s participation in IGE Ewa Bakun said: “I am delighted that we are moving into the second
stage of our strategic partnership with some really important and tangible initiatives not least the launch of the ICE Research Institute (IRI) supported project undertaken by Milan’s Polytechnic School of Management and the institute Human Tech, part of the University Polytechnic of Valencia.
“With a working title of Assessing the Effi cacy of Responsible Gambling Messaging: A Neuroscientifi c and Psychophysiological Approach the project uses neuroscience, as well as biometric and cognitive measurements to understand which communication strategies reduce risky gambling behaviour and which can backfi re, resulting in unintended consequences. “The ICE Research Institute (IRI) which is jointly funded by World Gaming and Fira Barceona provides grants to scientifi c and academic institutions to fund research on prevention and sustainability. The results from this latest project provide a set of scientifi cally robust fi ndings to inform policy recommendations and enhance industry standards.”
New BVOD deal to drive awareness of Comparasino’s Recommendation Engine
Comparasino, the online casino comparison platform, has announced a strategic three-month Broadcaster Video on Demand (BVOD) ad campaign running exclusively on ITVX, one of the UK’s leading commercial streaming services.
The campaign will see Comparasino featured across ITVX’s premium prime-time programming and hit shows. Check out the ad online at
https://www.youtube.com/ watch?v=pqAM4KOi3UQ
The ad is designed to drive brand awareness by highlighting Comparasino’s unique ‘matching’ technology, which moves away from traditional, static casino lists in favour of a highly personalised search experience. At the heart of the campaign is
Comparasino’s proprietary Recommendation Engine. Developed to solve the ‘choice paralysis’ and ‘sign-up disappointment’ often
12 APRIL 2026 GIO
felt by players, the tool allows users to share their preferences for bonuses, payment methods, minimum deposits and more, and receive matching UKGC-licensed brands instantly. Beyond the initial search experience showcased on screen, the platform offers a deeper level of personalisation through the Comparasino Member Zone. This free-to-join portal allows players to ‘lock in’ their preferences and list of casino matches.
As Comparasino expands its database and onboards additional casino partners, the Member Zone’s automation engine identifi es new matches for the user in real-time. Members also benefi t from an ‘insider’ experience, receiving fi rst-to-market news on brand launches and access to exclusive bonus offers curated specifi cally for their profi le. Martyn Hannah, Co-founder and CEO of Comparasino, said: “Advertising on ITVX is a transformative step for us. For too long, the online casino search process has been a ‘one size fi ts all’ experience. Our mission is to humanise that journey by putting the player’s specifi c needs fi rst.
“By launching this three-month campaign on a platform as prestigious as ITVX, we’re not just building brand awareness, we are showing the UK public that there is a smarter, safer and more tailored way to play.”
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