INNOVATION INSIGHTS
ThrillTech’s innovative jackpot solution launches on the Tote
For the Tote, this is another step in how its digital offering is developing, bringing new mechanics into a platform long shaped by its pool betting and racing heritage.
The addition of ThrillPots introduces a new engagement and monetisation layer for the Tote, giving players a straightforward way to add something extra to their bets through optional jackpot participation. The model links increased activity with pooled prize growth, creating incremental value tied directly to player participation.
ThrillTech has integrated its ThrillPots jackpot solution for Tote customers which adds opt-in jackpot functionality across its digital offering and introduces player-funded jackpots alongside existing betting products, as co-founder Benjamin Bradtke explains…
F
irst Look Games (FLG), the data-driven iGaming marketing intelligence platform connecting game studios and affi liate publishers, has launched FLG Analytics: a comprehensive marketing intelligence suite giving game studios unprecedented visibility into how their titles are represented, reviewed and ranked across the iGaming affi liate market. ThrillTech has rolled out its ThrillPots jackpot solution with the Tote, introducing an opt-in jackpot mechanic that sits alongside the Tote’s existing gaming products.
It adds a new dimension to the Tote’s digital betting experience, allowing players to opt into player-funded jackpots alongside their usual bets, with the chance of additional winnings without changing how they already engage in gaming.
SOFTWARE-AS-A-SERVICE ThrillPots sits as an optional software-as-a- service jackpot layer across betting and gaming environments, giving operators a way to offer pooled prizes without changing how their core products work. Players can opt in with a small additional stake. That feeds into a shared pool which builds over time and pays out when triggered.
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ThrillTech is now live in more than 10 regulated jurisdictions, with further expansion under way. The company has also strengthened its senior team in recent months as it builds on a period of growth, with recent jackpot wins delivered through its technology, including a £1.7 million payout to a BetVictor customer, highlighting the scale of outcomes the model is capable of producing.
Ian Nicholls, Head of Gaming at the Tote, says: “The Tote has always been built around shared participation and that sense of a collective moment. What ThrillPots does sits comfortably alongside this, giving players another way to be part of something without changing how they already play.
“It feels like a natural extension of the gaming
product - Big Games. Clear Rewards. Total Gaming Fun.”
Bradtke, adds: “Our focus with ThrillPots has always been on creating a fl exible layer that operators can apply across their existing products. The integration with the Tote shows how that can be done in a way that supports both engagement and revenue, without requiring fundamental change to the underlying experience.”
ABOUT UK TOTE GROUP AND THRILLTECH
The UK Tote Group is the owner and steward of the Tote, the UK’s leading pool betting operator since 1928. Established to provide a safe way to bet while supporting British horseracing, the Tote continues to play a central role in the sport, offering pool betting alongside sportsbook and gaming products across digital and on-course channels.
Founded in 2023, ThrillTech develops B2B jackpot and reward software for global iGaming operators. Its products, including ThrillPots and ThrillDrops, allow operators to run jackpot and reward mechanics across multiple markets. The company holds licences from the Malta Gaming Authority, the UK Gambling Commission, Spelinspektionen, the ONJN, and in Brazil.
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