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CONTENTS 18


4 NEWS: The ERT Awards take place next month! 6 NEWS: Selling direct to consumers – an exclusive story 9 NEWS: Vizio launches Dolby Atmos soundbar in the UK


14 OPINION: Paul Laville reviews the results from a joint T21 and ERT survey on training in electrical retail 16 OPINION: Jamie Carter offers a visitor’s guide to IFA


18 THE ERT INTERVIEW: LG is powering ahead – Peter Booth tells ERT about its latest award-winning products and plans for the future


22 PROFILE: Jack Cheeseman becomes an honorary sales rep for the day with Big Red Sales


24 ANALYSIS: Wireless speaker category “the shining star of home audio” – Steve May looks at the latest in the connected audio market


27 PROFILE: Speakers that look and sound the part from Ruark Audio


28 PROFILE: Yamaha’s family of MusicCast connected products is growing


30 ANALYSIS: Consumers are today opting for more effi cient home appliances


34 PROFILE: Investment in training and demo facilities is key to offering sound advice, says Sevenoaks Sound and Vision’s Rob Lawley


36 FOCUS: Tips and tricks to be the best at digital marketing in today’s technology-driven world


39 BUSINESS: New card processing rules to affect online sales


The team: Editor


Jack Cheeseman 01372 414 298


jackcheeseman@ertonline.co.uk


Publication & Event Manager Mike Gammon 01372 414 299


mikegammon@ertonline.co.uk


Media Director Paul Ryder


info@ertonline.co.uk Design


jellymediauk.com


To subscribe to ERT or change your subscription details, visit: www.ertonline.co.uk/registration Or email: subscriptions@ertonline.co.uk


Contact us:


General enquiries info@ertonline.co.uk Editorial


editor@ertonline.co.uk 22 Published by:


PM Group Worldwide Mansard House Church Road Bookham Surrey


KT23 3JG 01372 414 299 34 ABC certifi cation


ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016) Total net circulation for the audit issue: 6,000 (cover issue December 2016)


Views expressed by the contributors do not necessarily reresent those of the publisher, editor or staff.


© Copyright 2019 PM Group Worldwide. All rights reserved. No part of this publication may be copied, reproduced, transmitted, photocopied, recorded or stored on any retrieval system without the prior written consent of the publishers.


www.ERTonline.co.uk for news, opinions, blogs and analysis FINALIST – PPA INDEPENDENT PUBLISHER AWARDS, 2017 & 2016, WINNER - 2015 3


September 2019 ertonline.co.uk


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