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THE ERT INTERVIEW PETER BOOTH


18 “Retail isn’t dead, W


ensure LG is seen as the brand of choice by both retailers and consumers alike.


ith the end consumer at the forefront of everything it does, LG strives to be the partner of choice for electrical retailers, big and small, across the UK, and indeed the world. This is according to the company’s Commercial


Director CE, Peter Booth, who, in this exclusive interview with ERT, speaks about the challenges facing the market and how he is leading on new product development within the home entertainment and home appliances sectors to


Being announced as the leading home appliances manufacturer and an assortment of recent product awards definitely goes some way towards this, Mr Booth explains, but that doesn’t stop the continuous development and evolution of LG’s TVs, speakers, washing machines and fridge-freezers, to name just a few of the product areas where the company is being recognised for leading innovation. It has even recently introduced a new laptop computer to rival even the most long-established names in this area.


In order to look forward, Mr Booth says


it’s just changing”


Speaking exclusively to Jack Cheeseman about the state of the high street, Peter Booth, Commercial Director CE at LG, says “it’s not all doom and gloom” and that the in- store experience is as important as it’s ever been.


that he likes to look back at where the market has come from to truly appreciate not just LG’s own achievements, but those of the industry collectively.


“It’s been very challenging in the market so


far this year, but we’ve got the right partners and we’ve got even better product coming through,” he tells ERT. “Last year, we saw volume and value growth


across our business, we managed to grow share in the shrinking markets and that has been no mean feat, more so in the first six months, but it was an event year, with the world cup taking place, so it was expected.”


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