search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
EDITOR’S COMMENT Jack Cheeseman


The fi nal countdown N


ext month sees the return of the ERT Awards and Turning Point Live! conference. Preparations are in full swing here in the office and in this issue of ERT


“I’m very


much looking forward to hosting this


12


year and I’m excited to have some in-depth conversations and to help generate some new ideas for forward-thinking electrical retailers.”


we are really pleased to announce some of the finer details of the day, including the agenda for the Turning Point Live! conference. Hopefully you didn’t miss our special cover wrap – across those pages you’ll find all the information you need ahead of attending in October. Talking of, there’s still plenty of time to book tickets for the event – simply head to www.ertawards.co.uk/ book-tickets. The day will not only celebrate the successes of the electrical


retailing sector with the ERT Awards, but at


Turning Point Live! manufacturers, retailers and industry experts will come together to share ideas on best practice in business as the industry continues to navigate through very tough trading conditions.


On that note, one of this year’s panel discussions will


focus around retailer websites and digital marketing, which is an incredibly crucial part of business in today’s age. Having a top-notch website is imperative; if you don’t


have this, your business may as well not exist. But in addition, it needs to be a fully-functioning and easy- to-navigate site otherwise users will get frustrated and


I will see you there!


As you may (hopefully!) be aware, there’s a new face heading up ERT. So that means there will be a new host for this year’s Turning Point Live! conference – yours truly! I’m very much looking forward to hosting this year and I’m excited to have some in-depth conversations and to help generate some new ideas for forward-thinking elec- trical retailers. I hope there is some useful content for you to take away.


I look forward to seeing as many of you as possible attending this year’s event!


September 2019 ertonline.co.uk


potentially shop via another website. Our expert panel at Turning Point Live! will offer their advice to help retailers create the best online platform. To whet your appetite before the conference next month, there’s also expert comment in this issue of ERT on the subject of websites and digital marketing. Gekko’s Daniel Todaro says that by getting to know your market and creating tailored content, a digital strategy can increase footfall in-store and sales off and online. People respond to different techniques across various digital platforms; knowing how to connect with the target audience is imp ortant. Read more from page 36.


Also this month


Riding high off the back of being named the number one brand in home appliances, this month I sat down with Peter Booth, Commercial Director CE at LG, to talk about inspiring innovation and product development.


He told me that research and development is at the forefront of everything the company does; in fact, 20 per cent of its global workforce is in R&D. LG is also opening a


brand new research facility next year – a Science Park near Seoul, South Korea. Find out more and read the full interview from page 18 of this issue.


Email the editor at jackcheeseman@ertonline.co.uk What do you think ?


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44