News An impressive comeback for IFA!
Sustainability, connectivity, and smart home solutions were the big themes at this year’s IFA Berlin, which made a strong return after a three- year break. Exhibitors took up more than 80 per cent of floor
space at the Messe Berlin fairgrounds, with brands keenly taking up the opportunity to finally reconnect face-to-face with retailers, media and the public. Overall attendance at IFA 2022 was strong as
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well; just over 161,000 visited during the five days of the show and many exhibitors reported an unusually high number of business meetings taking place during the show. Martin Ecknig, the Chief Executive Officer of Messe Berlin, said it was “fantastic” to see the halls packed once again. “I’ve had really positive feedback from all the global brands and retailers that I spoke to.
“I’m especially pleased that we recorded such large numbers of industry professionals and trade visitors attending IFA Berlin. We are on track for IFA to regain its full strength in 2023.”
Sustainability was one of the biggest themes at this
year’s IFA, alongside intelligent connectivity of devices and smart home solutions. This was also reflected in some of this year’s IFA Keynotes, with Hakan Bulgurlu, the Chief Executive Officer of Arçelik, parent company of Beko, issuing a passionate plea to the consumer and home electronics industry to collaborate and do its part to contain climate change and reduce pollution. Digital channels like IFA Virtual, the new IFA App
and across IFA’s social media platforms were in strong demand, garnering more than 1.6 million impressions on all social media channels alone.
Swan achieves
impressive growth after partnering with OnBuy
Swan has reported a 105 per cent sales growth in the past year thanks to the help of OnBuy, the UK marketplace that put the brand in front of a wider audience. Swan joined OnBuy in 2019, following a referral
Euronics raises £10,000 for charity
Former England cricketer and TV personality, Phil Tufnell, recently presented a cheque for £10,000 to The Children’s Trust on behalf of Euronics (CIH).
The money was raised at the buying group’s special dinner event held at the Natural History Museum in London in July; it was all in aid of celebrating independent electrical retailers
and bringing the industry back together after a challenging couple of years. The Children’s Trust is the UK’s leading charity for children with brain injury. Representatives from the organisation were there on the evening to share stories of how critical funds are helping children and young people access rehabilitation, education and community services through the Trust.
from the Department of International Trade. Despite the company’s rich history, it needed an established, user-friendly marketplace that could introduce the brand to new audiences by placing its products in front of millions of customers. The marketplace was well equipped to do this, advertising its ranges on-site as well as in various marketing and PR campaigns. “We’ve always seen great potential in OnBuy’s welcoming aesthetic and helpful presence; from one British business to another, we feel very much like we’re in safe hands. They’ve given us the drive, as a company, to succeed,” said Harry Thomson, Sales Executive at Swan. Enabling Swan to tap into younger markets, OnBuy expanded the brand’s demographic through marketing and PR campaigns; it also encouraged the manufacturer to engage with its customers directly, helping to determine buying habits and preferences, and predict future product trends. Swan has been able to roll out new ranges and
colourways as soon as they launched, bringing them to a total of 715 items in 2021.
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