Shopfloor RETAILER PROFILE
The Broughty Ferry store 30
‘A truly personal service is worth its weight in gold’
Operating two Hosies stores near Dundee in Scotland, Graeme and Ailsa Redford know that quality service is the key to impressing their customers. And after recently installing a Smeg demo display area they’re hoping that in-store events and attractive displays will help win over even more people.
Based in Broughty Ferry and St Andrews in Scotland is Hosies – the independent appliances retailer run by husband and wife team, Graeme and Ailsa Redford. In 1932, Mr Redford’s Grandfather set up the business selling radios and small electricals, before adding in televisions. Then, a TV and video engineer by trade, Mr Redford joined the company in 1977 to grow the rental side of the business and also look after product delivery, installation and servicing.
Around this time, Hosies started selling home
appliances and built up an enviable reputation for its service, while still offering the same for all the big TV brands as well.
“When the TV market started to slow it was clear that we had to bring something else in to increase turnover,” admits Mr Redford. “When Ailsa joined our youngest son was only three, but I was still out doing repairs and deliveries so he often came out with me in a car seat in the front of the van!” Mr and Mrs Redford’s two sons both joined the business straight from school; they are the fourth
generation. Finlay is the Broughty Ferry Shop Manager and Dougal is based in St Andrews; they are gradually taking over the reins of the business as their parents look to step back in the coming years. “They are the ones to move the business forward,” says Mrs Redford. “We have grown tremendously over the past 20 years going from strength to strength so we must build on that. Even during the lockdowns we were really busy and we continued to work flat out via email and telephone; in fact, our turnover ended up being slightly more than in 2019!”
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