Advertorial AMDEA


September 2022 ertonline.co.uk


AMDEA’s expert guidance on saving money this winter


H


ouseholds can reduce their utility bills by over £500 a year by making small changes to the way they choose, use and maintain their household appliances. In


a new consumer campaign, AMDEA’s industry experts are showing appliance owners and users how to make the most of the energy saving features built into their machines.


Plugging in to ‘eco’


By simply always using the ‘eco-cycle’ on washing machines and dishwashers, consumers can save an average of more than £90 a year. Taking a similar approach to the savings offered by all their essential appliances, homes can reduce their average annual bills by around 20 per cent. Washing on ‘eco’ is one of many easy ways to reduce energy bills, showcased on “Know Watt’s What”, a website providing expert advice direct from the appliance manufacturers to help households save money, using the energy efficient features in the 156 million appliances installed in their homes. It also aims to dispel myths and misunderstandings.


“Know Watt’s What” highlights many potential ways to save, including an average: • £54 per year by using the eco mode for every laundry load.


• £37 per year by always using the eco mode on a dishwasher


• £58 a year choose rating ‘D’ over ‘G’ if replacing a fridge freezer.


• £130 using a heat pump dryer instead of a condenser tumble dryer


• £108 a year just by ensuring the families daily shower is no longer than 5 minutes


• £33 a year by cooking a baked potato in a microwave once a week rather than the oven. year using the


• £20 a fan rather than the conventional setting on an oven.


• £57 a year if you rely on sensor technology to detect half load washes


• And a surprising £280 a year on a twice-weekly cappuccino fix if you dust off your coffee machine to be your own barista.


AMDEA’s expert panel say the keys to savings are using appliance design features better, choosing energy efficient replacements and preserving the appliances’ performance with good maintenance.


Checking running costs Know Watt’s What also includes


a savings


calculator that allows purchasers replacing an appliance


to see the relative lifetime savings represented by each rating on the energy label. The advice is to buy as high on the rating scale as you can afford, as running costs can now be as important as purchase price This advice comes as consumers brace for higher energy bills this winter.


There’s a lot in the Watt


Even with the most recent changes to the price caps, government figures suggest that at 34p/ kWh electricity charges will be 80 per cent higher than a year ago (18.9p/kWh). Despite the implied guarantee that annual household bills will not exceed £2,500, the more homes use the more they will be charged -- reducing use is a priority. AMDEA chief executive, Paul Hide, emphasises the industry’s commitment to help, “Millions are missing out on the money-saving potential that that the sustainable technology in-built in their appliances can provide. Our experts are keen to show householders – facing current pressures on the cost of living - that today’s appliances can do a great job using a fraction of the energy needed a decade ago.”


Watt else is there to know? Other features on Know Watt’s What include many more Household Hacks for saving while you wash, cook and clean and a quiz to test savings savvy, with a prize draw to win a cool coffee machine. Now is the time for retailers to ensure they


build sustainability, energy and water efficiency into their sales pitches. Customers expect and need to know. assets


If you are interested in including


from AMDEA’s Know Watt’s What campaign in your messaging please contact: paul.hide@amdea.org.uk


www.amdea.org.uk/know-watts-what 21


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36