COOK LIKE A PRO Home Appliances


‘Kitchens ar‘Kitchens are now hubs of creativity comfort,


hubs of creativity, comfort,


and social connection’


and social connection’


20


Kitchens are no longer just functional spaces, they are creative, connected, and social hubs. ERT discovers how modern appliances are helping consumers cook with confidence, save time, and achieve professional results at home.


workspace, the modern kitchen has evolved into a stage for creativity, experimentation, and connection. The past decade has seen a seismic shift in how consumers interact with their kitchens: from the rise of open-plan layouts that encourage socialising, to the growing popularity of smart, multifunctional appliances that bring professional results within reach of the home cook.


T


This transformation has been driven by a convergence of factors. Cultural trends have repositioned cooking and baking as leisure activities and lifestyle choices rather than daily chores. Technology has made professional- level cooking more accessible than ever, with innovations such as AI-assisted ovens and induction hobs that communicate with smart cookware. At the same time, aesthetic considerations and interior design have taken centre stage, with kitchens now forming an


he kitchen has long been regarded as the heart of the home, but in recent years it has transformed into so much more than a space for cooking. No longer merely a functional


integral part of the home’s overall look, particularly in open-plan layouts where appliances are on display rather than hidden away. High-street showrooms and immersive in-


store demonstrations have become crucial touchpoints for consumers. Being able to witness the performance, design, and connectivity of appliances firsthand allows retailers to tell a compelling story about the products. Demonstrations, training events, and interactive digital content highlight not just what an appliance does, but how it can transform everyday cooking into a professional, rewarding experience. In an era where consumers are increasingly drawn to experiences, seeing appliances in action provides both reassurance and inspiration, fostering confidence in the kitchen and creating a memorable shopping journey.


Over the past few years, the kitchen’s transformation has been accelerated by global events such as the COVID-19 pandemic. Chris George, Head of Trade Operations at CA West, observes: “People spent more time at home, which made them realise the value of the kitchen as a communal and interactive space. Families


e now


AEG’s 8000 MealAssist Microwave and Built-in Oven.


began rediscovering the joy of cooking from scratch, and home-cooked meals have once again become central to daily life.”


Alongside this shift, sustainability has become a major priority for many consumers, a trend long central to AEG. Rising living costs have encouraged households to seek appliances that offer efficiency, reliability, and long-term value. Mr George highlights one example of this innovation: “SenseBoil in AEG’s 7000 Induction Hob detects rising bubbles and automatically adjusts the temperature. This not only makes cooking more convenient but also helps users make smarter, more sustainable choices every day.” Features like these show that modern appliances are no longer just tools, they are partners in creating meals that are both high- quality and environmentally conscious.


New Hotpoint Home Collection Range


Air fry, bake, steam and everything in between with Hotpoint’s new cooking range, featuring thoughtful technology that’s designed to help prevent everyday mishaps at home. Whether it’s cooking family favourites without the worry of burnt edges or raw middles, baking a birthday cake that rises perfectly thanks to even cooking on every shelf, or preventing pans from boiling over when distracted. The new Hotpoint cooking range has been designed to be your trusted partner in the kitchen, offering innovation and total peace of mind in equal measure.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48