The kitchen is the art of the home

To cater for the increasingly creative consumer these days, appliance manufacturers now offer kitchen gadgets in more colours, shapes and sizes than you can shake your knife and fork at.

Jack Cheeseman takes a look at what’s currently on the market… W

hether it’s a retro style harking back to a bygone era or a futuristic yet minimalistic, modern aesthetic, home design

and decoration is extremely important to consumers, now more than ever. With all of us spending much more time at home, consumers are more conscious of their surroundings and interiors; kitchens are now multipurpose spaces where they cook, eat, clean and even work… one day soon they will also be used to entertain and socialise with friends and family. As a result, people crave a kitchen

design that ticks a lot of boxes. With all the various appliances and accessories on offer today, the opportunities to personalise these spaces are greater than ever with quality colours, accented attributes and touchable textures.

“We are seeing a surge in designs featuring dials and over the top handles on kettles,” says Sachin Bagga, Director at Sabichi Homewares. “Retro features paired with Haden’s colour palette have proved popular as each style gives a nod to the past.” As interior trends move to include a lot

more colour and pattern, Mr Bagga says he’s seen Haden’s limited edition collaboration with design house Poodle & Blonde soar. “People are investing in not only their décor but their appliances too,” he adds. The Haden brand is based on being

quintessentially British and this theme is continued in its latest ranges, taking inspiration from both classic and modern designs. Continues Mr Bagga: “When it comes to

small kitchen appliances, consumers are looking for colours that will brighten their kitchen interiors. It is no longer a standard

For Smeg, it’s the 50’s style that steels the show, with eye-catching colours contributing to the popularity of its retro appliances, but also the curves, design lines and handles all play a part in the finish of the range. Says John Davies, Smeg’s Head of

Marketing: “It’s the signature Smeg look. It’s so well known by many, even those who may not be in the market for appliances. It’s important to the brand that customers are able to co-ordinate across their kitchen. “Retro-styled appliances have been on

trend for some time because they allow consumers to add a splash of colour and personality to their kitchen, no matter if it’s

a modern or traditional space. Retro appliances work in both and bring interest to what would usually be an average- looking appliance.” In addition, Smeg’s industrial ranges

offer a classic design, including new launches in its Symphony range, as well as the Opera and Victoria ranges. Not forgetting the modern ranges – Dolce Stil Novo, Linea and Portofino. Mr Davies confirms that new product

launches are planned for 2021 in both large and small appliances across the 50’s style collection as well as the brand’s classical and contemporary collections, in order to appeal to different audiences.

stainless-steel kettle and toaster, but more playful colours, such as green, blue, red or copper. “We have seen the rise of popularity of our

retro-inspired Highclere range and our Jersey Marmalade range. As customers buy more into coloured and retro style kettle and toasters, having co-ordinated appliances to sit with them is essential!”


March 2021

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