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CONTENTS 14


4 NEWS: Dixons Carphone sees profits halve. 5 NEWS: An update on this year’s ERT Awards. 6 NEWS: News in brief from recent months.


10 OPINION: The survivor’s guide to marketing, by Emma Louise Smith.


12 OPINION: Howard Saycell says “there is no room for complacency” now retail shops are back open. “COVID-19 is not going anywhere fast!”


14 ERT INTERVIEW: Straight-talking businessman, John Elliott MBE, talks to ERT about the importance of British manufacturing and how he’s taking on the big guys with his Ebac washing machines. “We need to produce more in this country,” he says.


18 PROFILE: The bosses of spare parts logistics company, ASWO, share insight into its history and how it plans to move forward to cater for the UK market.


21 ADVERTORIAL: Plan for growth with RKW – your trusted partner in brand distribution, drop-ship and NPI.


22 ANALYSIS: Investment in novel SDA products is soaring across the UK, but what is our fascination with these worktop wonders? We take a look at the latest trends.


25 ANALYSIS: Smart technology is everywhere, so how can retailers get in on the action?


28: RETAILER PROFILE: ERT Awards winner, Powerbutton, on the soaring success of its website and how it’s utilising marketplace giants like eBay and Amazon.


The team: Editor


Jack Cheeseman 01372 414 298


jackcheeseman@ertonline.co.uk


Media Director Paul Ryder


info@ertonline.co.uk


Design Claire Noe


cnoe@ertonline.co.uk


Contributors to ERT this month: Emma Louise Smith and Howard Saycell


To subscribe to ERT or change your subscription details, visit: www.ertonline.co.uk/registration


Or email: subscriptions@ertonline.co.uk www.ERTonline.co.uk for news, opinions, blogs and analysis Contact us:


General enquiries info@ertonline.co.uk Editorial


editor@ertonline.co.uk Published by:


PM Group Worldwide Mansard House Church Road Bookham Surrey


KT23 3JG 01372 414299


Views expressed by the contributors do not necessarily reresent those of the publisher, editor or staff.


© 2020 PM Group Worldwide. All rights reserved. No part of this publication may be copied, reproduced, transmitted, photocopied, recorded or stored on any retrieval system without the prior written consent of the publishers.


ABC certification


ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016) Total net circulation for the audit issue: 6,000 (cover issue December 2016)


18 22


July/August 2020 ertonline.co.uk


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