Advertorial RKW

Plan for growth with RKW – your trusted partner in brand distribution, drop-ship and NPI

Having the foresight to consistently stay ahead of the market and adapting to changing circumstances has always been at the heart of the RKW ethos. As the retail market moves into yet further unchartered territory and uncertainty, NOW is the perfect time to be partnering with RKW and ensure your business wins in these challenging times

R KW, a trading division of Sutton Venture

Group (SVG), has a 30-plus year pedigree in successfully developing and distributing top brands and products. With a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio including Black + Decker, Morphy Richards, Tower, Akai and Carmen. It also distributes for leading brands including Breville, Russell Hobbs and Swan and recently signed new distribution agreements with SMEG and The Funky Appliance Company. The business is led by Rob and Su Sutton, who

set up RKW in 1989, and their management team, all of whom have long and significant experience in SDA and housewares. As well as leading in the UK, the company’s reputation continues to develop internationally too, with recent participation in the Frankfurt Ambiente exhibition offering new opportunities for growth.

BELOW LEFT: Relatively new SDA player, The Funky Appliance Company, has chosen to work with RKW on distribution.

ABOVE: RKW continues to invest in infrastructure, with 750,000sq ft capacity across three distribution centres and market-leading drop-ship.

RIGHT: Rob Sutton set up RKW in 1989 with wife Su. It is now Europe’s No.1 SDA branded supplier with success in developing and distributing top brands.

21 There are many reasons why top brands

continue to put their trust in RKW – the latest leading brands to sign up include The Funky Appliance Company, SMEG and Lavazza, and whilst other brands and businesses have struggled in recent months, RKW has flourished. RKW, with a head office in Stoke-on-Trent, has

continued to invest and now has a 750,000sq ft capacity across three distribution centres, offices in Hong Kong and Mainland China as well as a market-leading drop-ship function which processed 250 per cent more parcels this April than in April 2019. This means the business has adapted quickly to changing consumer behaviour and the growth of online. With a dedicated sales force, unrivalled customer care and market- leading E-Commerce team, RKW offers excellent opportunities for branded partners and its 5,000 retailer partners alike. Now is the time to look ahead. As stores begin

to reopen and consumers adapt to a new way of life, the market is likely to be different and remain challenging. Consumers will look for retailers that best meet their changing shopping behaviour and to brands with products that meet their new lifestyles. Whilst RKW has been flourishing during

lockdown, it has also remained focused on ‘what next?’. RKW and its branded partners have developed new SDA and housewares products ready for launch in second half 2020, designed to meet consumers’ needs. Rob Sutton, Manager Director, comments: “We

ABOVE RIGHT: SMEG is one of the latest brands to sign up for exclusive distribution with RKW.

understood early into lockdown that the market was going to be different and in times of change it is the brands that drive innovation that really succeed in the long run. That was central to our approach and I am proud of the team who have

Tower expands its style statements each season, including this stunning Cavaletto range.

worked tirelessly, ensuring our new product roadmap is truly exciting as we enter the second half of 2020.” For retailers looking to identify new product

opportunities second half and beyond, the traditional routes of trade shows and exhibitions have been completely decimated this year. To compensate and make sure retailers experience the full extent of these New Product Innovations, RKW has also invested in extensive digital product catalogues and expanded its head office showroom with the latest products, plus space to respect social distancing and visitors’ needs.

NOW is the perfect time to talk to RKW to create plans for success. If you are new to RKW email quoting 2020GROWTH in the subject. Existing customers planning the rest of 2020 and beyond, contact your designated Account Manager.

July/August 2020

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