ANALYSIS: HOME CINEMA & AV Home Entertainment


January 2023 ertonline.co.uk


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H


ome cinemas are at their highest demand in the UK right now, and according to the latest industry forecasts to July 2023 the home


nations will see average demand in home cinema tech increase by around 80 per cent. The styles of these big-screen spaces vary quite a bit. Some people opt to utilise their existing living rooms with installations of screens and speakers – either left on show in the room or hidden in furniture. Others create dedicated cinema rooms in their homes with individual seating for groups of people; these often occupy basement spaces, spare bedrooms, converted lofts or converted garages.


The level of professional bespoke installation and accessories is growing at a rapid rate; consumers appear to have disposable income left from the simpler, less expensive times during the pandemic lockdowns, and they’re spending this money on renovating and upgrading their homes. Many retailers are now considering the extra margin opportunities available by not only selling home cinema kits, but offering the full installation package alongside.


But what about add-on purchases to really enhance the user’s experience? Who says you can’t enjoy some delicious snacks while watching the latest blockbuster movies. Cinema-style popcorn anyone?... SMART is a premier home electricals manufacturer that spans international markets with many well-renowned retail clients and main distributors, as well as some of the leading online platforms.


Theatre Popcorn Cart SMART introduced its Theatre Popcorn Cart to a resounding success a few years ago. It was immediately a best-seller at Harrods, Selfridges and many upmarket outlets. The classic theatre-style cart – coming in red and white – pops up to 24 cups of hot, fresh, kettle cooked popcorn per batch. It features a large, stainless steel kettle with a built-in stirring system and kernel catcher to keep un-popped kernels out of each batch. There is also a warming light and warming deck to keep your popcorn fresh, hot and crunchy. With its storage compartment conveniently located underneath, there is enough space to make sure you never run out of treats during your favourite movie!


Plus, the 15-inch wheels make the cart easy to manoeuvre and the locks are a key safety feature. This product is a real talking point for people of all ages. “We designed the machine to be an authentic cinema item, from the way it looks to how its functions,” says Dr Sam Attia, CEO of SMART. “The popcorn that is produced is high quality and at all times better than what you can buy at the actual cinema!” SMART’s mission is to deliver innovative products at the highest quality with the best price, according to Dr Attia. “All our products are fun to use,” he goes on. He adds that with this boom in at-home entertainment,


big-screen consumers


should be encouraged to think about all the accessories they need to ensure an authentic cinema experience.


“As a vital accessory to anyone’s home cinema, the SMART Theatre Popcorn Cart has proven


invaluable authentic


characteristics that provide extra pleasure for movie lovers of all ages.” SMART is always coming up with new


product ideas, and it aims to release new gadgets regularly to stay ahead of the market.


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