ANALYSIS: HOME CINEMA Home Entertainment


Samsung’s new 77-inch OLED TV


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GO BIG OR GO HOME The explosion of home entertainment tech – and the on-screen content to go with it – has meant a lot of people are immersing themselves in their own home cinema spaces. The opportunities for retailers as a result can lead to BIG (screen) business!


Hisense PX1-Pro projector D


uring the pandemic we saw a rise in consumers seeking the cinema experience from the comfort of their own home; as restrictions prohibited people from actually


leaving the house, they sought to adapt their living room set-ups to accommodate their needs. According to Statista Research, 176 million cinema tickets were sold in the UK during 2019. This figure reduced dramatically by 2021 – for obvious reasons – with ticket sales amounting to just 74 million. Yet movie buffs were still craving new content, so people began investing in their home entertainment tech.


In the competitive home cinema market we have seen impressive technical developments providing some major fuel for the ‘projector vs TV’ debate. There are also some innovative, more affordable options to make the big screen experience more accessible to consumers. “Credit is also due to the streaming networks for the home cinema boom as their content is crucial,”


says Stuart Tickle, Managing Director of AWE Europe. “All the main services now provide cinema- quality film and TV – and plenty of it! – with more coming in 4K HDR and Dolby Vision where the level of detail is stunning on both a big screen TV and a full projection system.”


This new wave of content is also creating ripple


effects across other industries; music and concerts are now being released in immersive audio, while gaming is continuing to explode, and live sports are being captured in ever-increasing resolutions with High Dynamic Range (HDR). “Viewing parties are now a thing of the future too,” says Matt Glynn, Product Manager at Hisense UK, “and allow people to get together for big events to enjoy the atmosphere as if they were physically there.” The demand for TVs is constant and


manufacturers have seized this opportunity by bringing out solutions that cater for everyone. Hisense, for example, offers standard 4K UHD TVs (the A6) and Mini-LEDs (the U8) right up to premium viewing options like the OLED A9.


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