Who’s who? SDA
WHO’S WHO? E
Cello: SDA
stablished in the northeast of England in 1996, for nearly three decades Cello Electronics is a brand at the forefront of manufacture and breakthrough technology. From
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award winning, on trend colour coordinated small appliances to UK manufactured smart TVs with patented Pitch Perfect™ speakers, Cello is known for delivering cutting-edge technology at unbeatable value. Retailers love working with Cello because of their diverse & high-demand product ranges, consumers love buying from Cello thanks to their accessible price points, and UK-based person-to-person aftersales service. Cello’s factory, warehousing, customer services and sales force work side by side across the same facility in Bishop Auckland, County Durham. The benefits of this are many fold; ease of communication and fast access to stock means Cello has the flexibility to fulfil orders ranging from single item to several hundreds, from high street retailers and supermarkets to leisure parks and nationwide hotel chains. Longstanding relationships with specially selected couriers means quick and reliable delivery services. Flexible fulfilment options direct from their warehouse appeals to customers who require direct dispatch, ex works and / or direct to store delivery. It’s a tremendously exciting time to work with Cello – at a time when retailers are seeking a bridge across market uncertainty, Cello’s rapidly expanding range of energy-efficient small appliances and Smart televisions are in stock now and ready to deliver. Whether it’s the market leading Traveller TV series – supplied with 12-volt adaptors designed to suit both home and leisure - or the category-leading air fryers and sparkling drinks makers in to- the-minute trend colours and designs, Cello’s products are built to meet real consumer needs in a rapidly fluctuating retail environment. Cello
provides a point of difference and consumers are demanding change. Sustainability and efficiency matter. That’s why Cello’s FSC-certified packaging, recyclable materials, and eco-conscious product designs resonate with customers. Take the Cello Sparkling Drinks Maker at just £49.99 for example - a game-changer for households looking to reduce plastic waste while enjoying fizzy drinks at home. Or the 11L Dual Airfryer & Home Oven at £99.99, a cost-saving alternative to traditional ovens, perfect for budget- conscious shoppers that value aesthetic and stylish design across their home.
The success of the business is the result of many years of building relationships with customers, manufacturing partners, and supporting retailers with ranges that are suited to their customer base. Proudly producing the UK’s widest range of LED TVs
Dovecot Hill, South Church, Bishop Auckland DL14 6XW
0333 433 0312
jamesrourke@celloelectronics.com
celloelectronics.com
from our County Durham factory and sourcing products from the Far East together with our wholly owned China offices in Shenzhen, Cello ensures fast lead times, reliable and fully mapped supply chains, and the flexibility to adapt to ever changing market trends. Plus, their commitment to local employment and longstanding partnerships with charities like Feeding Families reflect the values today’s customers appreciate. The doors are always open - arrange a visit to Cello’s County Durham factory, meet with the National Accounts team, or explore their exciting 2025 lineup via Zoom, Teams, or your preferred method of communication. With new product innovations, exclusive launches, and an expanded presence at key trade events in 2025, now is the perfect time to partner with Cello Electronics.
www.ertonline.co.uk
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