February 2025 ertonline.co.uk


REVIEW Below left: LG’s Signature OLED T CES display. Below: The OLED T screen


A digital canvas 10


First seen at CES 2024, LG also declared that its 77-inch Signature OLED T (transparent) screen had now hit retail in the US. The screen uses a 4K Zero Connect Box, enabling more versatile placement. Able to transform from transparent to opaque, the panel creates the effect of floating in mid-air. It also has an Always-On-Display (AOD) mode, which effectively transforms the screen into a digital canvas, for artworks, photos or news and weather updates.


Panasonic also jumped onto the Primary


RGB Tandem bandwagon with the Z95B, due to launch this Summer. Not only does it use LG Display’s brighter OLED panel, it also ushers in a significant cosmetic redesign, slimmer and sleeker than the brand’s previous range toppers. Built on the Amazon Fire TV platform, and available in 55-, 65-, and 77-inch screen sizes, the Z95B was probably the most impressive new TV I saw at CES, all aspects considered. To make the most of the attributes offered by the new panel design, Panasonic has developed a new ThermalFlow aerodynamic cooling system, which enables the TV to maintain peak brightness and performance over sustained periods.


Panasonic’s Z95B launch


It also employs a HCX Pro AI Processor MK


II processor with advanced algorithms to refine clarity, reduce noise, and improve gradation. All this visual pizazz is coupled with a new version of its 360-degree Dolby Atmos sound system. The set incorporates newly designed side and repositioned up-firing speakers, which all helps to create a wider soundstage and enhanced spatial audio. Stablemate brand Technics used the show


to introduce its EAH-AZ100 wireless earbuds, featuring fluid magnetic driver technology – said to reduce distortion for greater clarity. The high performance buds also boast Dolby Atmos support with Head Tracking, and greater comfort, courtesy of improved concha-fit and shape.


Immersive audio Elsewhere, CES 2025 saw the launch of Eclipsa, a new 3D audio technology developed by Samsung and Google. Samsung said it would include support for the format on its 2025 TV and soundbars. Unlike Dolby Atmos, royalty-free Eclipsa is aimed at content creators who post to YouTube, effectively lowering the cost of entry to immersive audio. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. Creators will be able to upload videos with Eclipsa 3D audio directly, without having


to negotiate an expensive and complicated workflow. News broadcasters will also be able to file reports mixed in the spatial audio format. Interestingly, Samsung opted not to showcase any TVs on its CES booth at all, leaving that as an area to promote SmartThings and related technologies. However, it did preview some hugely impressive displays at its traditional First Look event. Here, under the banner of Vision AI, it unveiled a range of innovative display tech and forward looking technologies. One such is Live Translate, able to offer language translations on the fly. Currently this is limited to specific broadcast content, such as live sports, but its potential is transformative. Samsung’s Next Gen sets will also be able to use generative AI to create bespoke screen saver artworks. Samsung also took the wraps off an 8K Ultra Short Throw projector capable of quite astonishing clarity. It’s definitely one to look out for when it makes its debut as part of the brand’s Premiere projector line-up. CES returns 6-9 January 2026. Goodness knows how big TVs will have grown by then!


Samsung’s Vision AI display


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