ANALYSIS: PREMIUM SDA Home Appliances
Tower’s 10.4L Dual Basket Air Fryer
their stores. He says: “Within the mere 20 seconds that an average consumer spends on evaluating a product, capturing their interest becomes a critical objective. This can be achieved through captivating POS materials or alluring packaging, both of which must pique the curiosity of potential buyers.”
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James Barton, SDA Category Director, says he thinks the market has developed more in the last six to 12 months than in the last 24 months combined. He comments: “We have witnessed notable improvements in technology and features, particularly those that focus on user experience, energy efficiency and design. Manufacturers have recognised this demand and have been investing heavily in research and development to be the first market with even more new features.” He explains how retailers can effectively showcase and demonstrate products in
Smeg’s Personal Blender PBF01
The right blend Smeg also offers its personal blender, which is a new machine featuring two bottles to go and seven colourways. It also recommends that retailers provide product demos so the consumer can visualise the appliance not just in their home but as part of their daily routine. Lastly, the rise of the robot vacuum cleaner is
also one to keep an eye on as brands continue to develop products that last for longer and are more powerful. Beko provides both the PowerClean Cordless Vacuum Cleaner and the Robot Vacuum Cleaner.
The former comes with the ActiFlex function and versatile attachments so consumers can reach every corner, while also having a long battery life of up to 45 minutes. Then the Robot Vacuum Cleaner provides the consumer
with convenience, as it automatically cleans carpets and hard floors, with suction of 2,000 Pa. It is equipped with a convenient mopping attachment and programmable cleaning intervals, and it also returns to the charging station when it is low on battery. Vijay Bhardwaj, Marketing Director at Beko, explains how the SDA market has changed significantly. He says: “Manufacturers are increasingly focused on creating sleek and modern appliances that seamlessly fit into contemporary kitchen spaces. Smart technology integration is also on the rise, with many SDAs featuring Wi-Fi connectivity and smartphone app control for enhanced convenience and useability. “There is a growing emphasis on multi- functionality, with appliances designed to perform various tasks, catering to consumers’ desire for versatile and space-saving solutions.” The low price point of SDAs and the urgent need for cooking and cleaning products has supported a rapid revival in the industry. With the all-important ‘golden quarter’ just around the corner, it will be interesting to see how sales of these gadgets fare in the market.
August 2023
ertonline.co.uk
Beko’s Robot Vacuum Cleaner
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