ADVERTORIAL MATTER
How can industry address the problem of microplastics from laundry?
Matter’s development and growth is focused on the creation of solutions to address the major sources of microplastic pollution in wastewater, including the entire textile lifecycle, and supporting education and legislation to drive global impact.
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Launching at IFA – Gulp Gulp is an external, retrofittable washing machine microfibre filter that catches up to 91 per cent of all microfibres from every laundry cycle, giving the user plastic-free washing with zero replacement filter costs and no additional waste.
Preventing the release of microplastics from washing machines into global oceans has become an urgent priority for industry. Exhibiting at IFA Berlin 2023, innovation company Matter is pioneering a range of solutions to meet this profound challenge. Matter is looking for partners to join them on this journey to a better future for people and planet.
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icroplastic pollution is a global challenge. There are now over 171 trillion pieces of microplastic floating in our waters. The pervasive nature and negative
impact of these toxic pollutants seeping into our environment – and even finding a way into our own bodies – is a serious concern. Textiles create 35 per cent of the world’s primary microplastic pollution. Today some 60 per cent of textiles are now made from plastic fibres. Every time clothes are washed, up to 700,000 plastic fibres are released from washing machines and into waterways. These microfibres are one of the largest sources of microplastic pollution in our oceans. Research
suggests that human exposure to microplastics could lead to oxidative stress, DNA damage and inflammation, among other health problems.
Matter – Providing innovative solutions Matter is an innovation company pioneering technology solutions for capturing, harvesting and recycling microplastics. Matter’s vision is to live in a world without micropollutants. The company is dedicated to building the necessary tools, techniques, and scalable solutions to drive this transformation. Founded in 2018, the Bristol-headquartered company is now a leader in microfiltration with circularity and sustainability at the heart of the business.
Gulp can be easily installed and is suitable for all European washing machines. It’s compatible with any detergent and does not require replacement filters or other parts. The versatility of being able to position Gulp on top of a washing machine and low down beside a machine makes it ideal for the European market. The filtered microfibres caught by Gulp, a substance which is like the lint from a tumble dryer, can be sent to Matter HQ. Matter is working to utilise this residual waste by recycling it for reuse, closing the loop on microplastics. Gulp is a sustainable, scalable piece of technology that empowers people to become part of the solution and make a real difference. By targeting existing machines with an external solution and developing technology for future integration into washing machines Matter is tackling the problem from all angles.
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