RANGE REVIEW: GARDEN FURNITURE


the coming year – offers greater flexibility, improved sociability and space efficiency when compared to traditional rectangular designs. The round


Urbanite table


showcases a chamfered edge, stylish angled legs, and a wide- slat Duraboard tabletop, utilising LifestyleGarden’s latest print technology, which provides improved durability and longevity. Like the Espoo chair, the Urbanite table, alongside the wider Urbanite offering, enjoys all the benefits of aluminium construction without compromising on style. Sleek, contemporary lines give off cool hotel vibes, whilst the neutral colour palette enables shoppers to add their own touches to create a modern or classic look in their own outdoor spaces.


Despite the incredible quality,


FURNITURE DESIGNED TO ENHANCE OUTDOOR LIFESTYLES


Always one of the first to change the game, LifestyleGarden returns once again with a new design concept that is set to ignite outdoor furniture sales in 2025. Introducing the new Urbanite collection and Urbanite padded stacking chair for the ultimate in versatility.


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aunched exclusively at the recent SOLEX exhibition, the Urbanite padded stackable chair and the all-new Urbanite


round table received praise from all corners of the industry, most notably for its reimagining of aluminium within the outdoor furniture category. This latest offering from the team, which includes a premium- feel stackable chair offered at a mid- range price point, opens up new sales opportunities within a marketplace that has largely stood still in recent years.


What’s more, the combination of these two future bestsellers offers retailers a new opportunity to tap into the ongoing resurgence in popularity of outdoor dining options. Paul Cohen, Commercial Director at LifestyleGarden says: “There’s been a steady uptick in sales of dining sets recently, and we believe that is reflective of two key factors. Firstly, shoppers are continuing to favour entertaining at home, and therefore require furniture that acts as a good all-rounder. Dining sets are perfect for both dining and socialising spaces,


www.diyweek.net


whilst also offering space saving and easier storage solutions during the winter months.


“The second factor lies in the ongoing cost of


living pressures.


Dining sets are often more affordable than traditional sofa and lounge sets but are still able to accommodate a similar number of guests, making them a more attractive proposition for those price-savvy shoppers.”


Padded Urbanite new mix & match LifestyleGarden’s


popular mix


and match offering, which enables retailers (and consumers) to build their perfect furniture


set by


drawing from the brand’s extensive portfolio of table and chairs, has been further expanded with the introduction of the all-new stackable Espoo chair. This chair marks a new generation for aluminium, combining a classic design with LifestyleGarden’s ground-breaking material its


innovations, including latest introduction – Textilene.


Providing maximum breathability, quick-drying properties and ultimate comfort with built-in ergonomic padding, these are seats that no one


LifestyleGarden has continued to deliver product at a competitive price point. Through its mix and match concept, the new round table coupled with six Espoo chairs (a combination that drew the crowds at SOLEX) can retail for under £1,000, making it a truly appealing prospect for both retailers and consumers. Plus, with a price promise in place until the end of August, there has never been a better time to become a LifestyleGarden customer. Cohen adds: “The 2024 season has


already proven the effectiveness of our mix and match offering. Now, we’ve enhanced our product portfolio further, with new introductions that give consumers even more style and configuration options. Our manufacturing processes also ensure that everything we bring to market continues to set the benchmark for quality, without breaking the bank. We believe that quality and affordability are simultaneously achievable, and we will ensure we never deviate from this path.”


“There’s been a steady uptick in sales of dining sets recently”


will want to leave! Available in two colourways – grey and coral sand – with teak accents on the armrest, the Espoo chair is the new go-to for dining chair options.


Urbanite


The 2025 Urbanite collection sees some exciting introductions, most notably the all-new round table. Launched to fill a gap in the both the Urbanite offering and LifestyleGarden’s mix and match offering, the new round design – earmarked to be a bestseller in


Doing business the right way Needless to say, LifestyleGarden has become synonymous with its company motto of ‘Doing Business the Right Way’ and is highly recognised for its efforts to only use responsible materials and manufacturing processes. The latest additions to its product portfolio remain firmly in line with this policy, utilising only responsibly sourced aluminium and optimising recycled waste materials where relevant.


Place your order now To add Espoo and the Urbanite collection to your 2025 retail offering,


interested parties are


invited to register their interest now. Please visit www.lifestylegarden. co.uk to find out more.


SEPTEMBER 2024 DIY WEEK 23

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