Event Report: Handy Live 2024
DEMONSTRATIONS, DEALS & DISPLAYS: A winning combination at Handy LIVE 2024 garden machinery event
Handy LIVE 2024 – British company Handy’s biggest-ever garden machinery event – proved a hit with retailers and garden machinery dealers this September, whether watching demonstrations, participating in activities, or benefiting from the deals on offer in the dedicated Deals Room.
R
unning across two days – 4th & 5th September – and held in the beautiful setting of Moulton Grange
Country Estate in Northamptonshire, Handy LIVE 2024 showcased Handy’s Webb, The Handy, Greenworks and AVA product ranges, including lawnmowers, line trimmers, hedge trimmers, pole saws, chainsaws, blowers & vacuums, tillers, trolleys, spreaders, log splitters, pressure washers and more.
Hands-on demos RHS Chelsea Flower Show multiple award winner Adam Woolcott provided expert advice and demonstrated Webb cordless, petrol, electric and hand powered devices, including the new Webb Eco 20V Cordless Battery range. TV presenter Tommy Cross focussed on Greenworks cordless battery powered products, demonstrating everything from garden machinery through to hand held DIY tools. Guests were invited to get hands-on with the machinery during the demonstrations to show their ease of use, effectiveness and, in many cases, their light weight. This is the first event of its kind for Handy,
with attendees including major retailers such as British Garden Centres, Wickes and Hilliers, plus garden machinery dealers from around the UK. Commenting on the event, Carla Harding, Assistant Centre Manager at Woburn Sands Emporium, said: “A great training day at Handy LIVE today learning all about their products! To top it off we even got to have a go at axe throwing.” Another guest was impressed by the product offering: “It was great to see all the range, understand the in-depth thought
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We remain as one of the
UK’s largest garden machinery distributors.
MARK MOSELEY, HANDY SALES & MARKETING DIRECTOR
process that goes into every product to make it accessible for the end user.” As expected, the ‘Deals Room’ was particularly popular with garden machinery dealers who took advantage of exclusive on-the-day offers on branded products and bespoke point-of-sale opportunities.
Market changes Mark Moseley, Handy’s Sales & Marketing Director, officially opened Handy LIVE 2024 with a welcome speech that also reflected on some of the major changes in the UK garden machinery market. “As the Sales & Marketing Director for Handy for 10 years, I have seen some
GCU Autumn 2024
big changes in the UK market” he stated. “There is an ever-increasing number of new customers who want great cordless products where there is a good depth of range and the batteries are interchangeable and the price is right. Our Greenworks range ticks all the boxes whether you are talking to first time buyers or to those customers who demand extra power for larger lawn types.” However, Mark was keen to point out that
“there is still a high demand for petrol and electric products primarily due to price versus petrol and confidence to tackle larger lawn types and therefore the Webb brand compliments Greenworks by offering a full range of petrol, electric and cordless machinery. Webb is perfect for any retailer who wishes to either have a single brand covering all power options or simply help build a credible machinery category alongside other branded product.” With the success of Handy LIVE 2024, the company is already planning next year’s event!
To find out more about Handy LIVE 2024 and see images and videos from the event, please go to www.handyonline.
co.uk/blog/news/handy-live-2024-our- biggest-garden-machinery-event-yet. For enquiries, please email sales@
handys.co.uk
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