News
Andersons & Mulch unveils rebrand and new products at Glee
A
ndersons & Mulch has unveiled the next generation of
its branding and products at Glee 2024. Showcasing its established brands – Andersons and Mulch – alongside two new additions, Andersons Repair Shop and Quintessentially, the company introduced refreshed packaging and expanded product lines. This marks a
Seedball scoop Gold at GLEE
significant step forward in the evolution of Andersons & Mulch as it continues to build on its historic legacy. With over 200 years of history, Andersons is one of the most trusted names in the gardening industry. Known for its high-quality gardening tools and accessories, Andersons has earned a reputation for durability, with products that are often passed down from generation to generation.
Mulch has made a name for itself with a range of quality gloves, shovels and trowels. The brand doubled its range of gloves at Glee 2024, each designed with unique applications in mind and branded in quirky, colourful packaging designed to stand out. Andersons Repair Shop is the latest addition to the family, debuting its new range of hardware and ironmongery products at Glee 2024. Quintessentially is another
On the opposite end of the
spectrum, Mulch is a vibrant newcomer, founded in 2022. However, despite its infancy,
exciting new brand under the Andersons & Mulch umbrella, offering a selection of unique house plaques, numbers, and door mats.
Potr crowned 2024 GIMA Innovators Seed Corn Fund winners
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ollowing its launch, the new Herb Tubes from Seedball scooped the
‘Best New Product Award’ in the giſts category at Glee. Each illustrated tube contains 20 seed balls, each filled with seeds from aromatic herbs including, basil, chive, mint, parsley and wild rocket salad. The herbs not only add delicious flavour to our favourite dishes, but the plants also provide vital food for pollinators. When left to bloom, each herb bursts with wonderful wildflowers, offering a colourful display in the garden, as well as a hearty meal for bees, butterflies and other beneficial bugs. The Herb Tubes each cover
approximately one square metre, or three to five medium sized pots, perfect for wildlife gardens, window boxes, patios and balconies. The vibrant, floral designs of the tubes make the product particularly eye- catching and are guaranteed to be a customer favourite in the approach to the gifting season. The new Herb Tubes can be
purchased in packs of 21 and come in shelf-ready packaging.
otr, the creators of the world’s first flat- packed, self-watering
planters, has been announced as the winners of this year’s prestigious GIMA Innovators Seed Corn Fund, with Andrew Flynn, founder and designer at Potr, receiving the accolade during the opening day of Glee . Potr’s planters, not only champion sustainability through the use of 100% recycled material but they also open up exciting new opportunities for plant subscription services and gifting, redefining how consumers can access and enjoy gardening.
The letterbox-friendly, flat-pack
design solves many logistical challenges of traditional plant pot shipping, offering a more convenient and accessible solution for today’s eco-conscious consumers. Plus, with a CO2 footprint over 100 times smaller than a conventional planter, Potr’s products are a breakthrough in sustainable design. This drastic reduction in environmental impact is achieved through their IP-protected flat-pack system, which uses minimal materials and 100% recycled plastic, making Potr a leader in eco-friendly gardening solutions.
As the ninth recipient of the
GIMA Innovators Seed Corn Fund, Potr will receive an incredible prize fund package, comprising a grant of up to £6,000 that includes a year’s full GIMA membership, plus a wide range of business support tools including free exhibition space at Glee.
STIGA success at GroundsFest 2024!
special event for, not only their extensive dealer network but new customers also, where they revealed the upgraded Mountfield tractors for 2025. Throughout the event, STIGA
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www.gardencentreupdate.com
he STIGA team had a super time at GroundsFest this year
when they invited old and new customers onto their stand. It was the first time the team exhibited at the event and it has been hailed as a STIGA success. The STIGA team hosted this
organised daily competitions, offering participants the chance to win their award-winning battery pruners SC 100e. Every entry also automatically entered participants into an end-of-show draw, where one lucky winner walked away with a SWIFT 372e battery garden ride-on. The STIGA touring truck served as an impressive showcase for a wide range of products, and visitors even had the
opportunity to experience the STIGA electronic Garden Care game. Attendees had the chance to explore the extensive range of battery tools, mowers, and the popular autonomous robot mower range, suitable for both novice gardeners and professional users. Moreover, visitors had the
opportunity to see a large selection of products being tested by professional gardeners on the stand. They demonstrated the range of battery walk behind mowers, handheld tools and the new battery pruning saw that will be launched in 2025, which generated a lot of interest.
GCU Autumn 2024
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